Has any interaction you have had with your favorite brand on social media driven you to buy more?

U.S. social media brand interaction buying influence 2014 This statistic presents the influence of interactions with favorite brands on social media on the buying behavior of internet users in the United States as of September 2014. During the survey period, 19 percent of respondents stated that in some cases they were driven to buy more because of the interaction with brands on social media.
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Share of respondents
Yes in most cases19%
Yes in some cases36%
Not really34%
Not at all10%
Share of respondents
Yes in most cases19%
Yes in some cases36%
Not really34%
Not at all10%
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This statistic presents the influence of interactions with favorite brands on social media on the buying behavior of internet users in the United States as of September 2014. During the survey period, 19 percent of respondents stated that in some cases they were driven to buy more because of the interaction with brands on social media.
Show more
Release date
February 2015
Region
United States
Survey time period
August to September 2014
Number of respondents
634 respondents
Method of interview
Online interview
Supplementary notes
Original question: "Has any interaction you have had with your favorite brands on social media driven you to buy more?"
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