Reasons to visit a brand's social media website according to internet users in the United States as of September 2014

U.S. reasons to visit brand social media page 2014 This statistic presents the reasons to visit a brand's social media website according to internet users in the United States as of September 2014. During the survey period, 33 percent of respondents stated that they had visited a brand's social media page to get information on new product offerings.
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20142013
Attractive deals/promotions/sales50%61%
Interested in new product offerings33%38%
Received a promotion via email or text/SMS message27%27%
To research products on social media before I buy them21%20%
Because I shop with them20%28%
Friend's or expert's recommodation19%17%
Advertising (e.g. TV, outdoor, newspaper/magazine, website)16%13%
Opportunity to participate in competitions through social media15%19%
Had a good or bad experience and wanted to provide feedback through social media12%15%
Flyer or recommodation in-store12%8%
The brand provides customer service through social media12%11%
To learn about and provide feedback on brand's social/environmental commitment*11%-
The opportunity to influence product design*9%-
Brand contacted me through social media9%7%
Interested in interacting with the brand and its online followers9%10%
20142013
Attractive deals/promotions/sales50%61%
Interested in new product offerings33%38%
Received a promotion via email or text/SMS message27%27%
To research products on social media before I buy them21%20%
Because I shop with them20%28%
Friend's or expert's recommodation19%17%
Advertising (e.g. TV, outdoor, newspaper/magazine, website)16%13%
Opportunity to participate in competitions through social media15%19%
Had a good or bad experience and wanted to provide feedback through social media12%15%
Flyer or recommodation in-store12%8%
The brand provides customer service through social media12%11%
To learn about and provide feedback on brand's social/environmental commitment*11%-
The opportunity to influence product design*9%-
Brand contacted me through social media9%7%
Interested in interacting with the brand and its online followers9%10%
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This statistic presents the reasons to visit a brand's social media website according to internet users in the United States as of September 2014. During the survey period, 33 percent of respondents stated that they had visited a brand's social media page to get information on new product offerings.
Show more
Release date
February 2015
Region
United States
Survey time period
August to September 2014
Number of respondents
2014 n = 937; 2013 n = 562
Method of interview
Online interview
Supplementary notes
*No 2013 comparison available.
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