U.S. first steps of pre-purchase research 2014

Preferred purchase research methods among internet users in the United States as of September 2014

by Statista Research Department, last edited Feb 9, 2015
U.S. first steps of pre-purchase research 2014 This statistic shows the preferred first steps of purchase research methods among internet users in the United States as of September 2014. During the survey period, 49 percent of respondents stated that their first step in researching a purchase was to visit a search engine such as Google.
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Preferred purchase research methods among internet users in the United States as of September 2014

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