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Leading 100 online shops ranked by revenue in Germany 2017

Revenue of the 100 most successful online shops in Germany in 2017 (in million euros)

Leading 100 online shops ranked by revenue in Germany 2017 This statistic shows a revenue ranking of the 100 most successful online shops in Germany in 2017. That year, amazon.de generated the highest revenue at roughly 8.82 billion euros, followed by otto.de at 2.96 billion euros and zalando.de at 1.28 billion euros. These three, being the top online stores in Germany, achieved a market share of 31 percent combined.
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Revenue of the 100 most successful online shops in Germany in 2017 (in million euros)

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This statistic shows a revenue ranking of the 100 most successful online shops in Germany in 2017. That year, amazon.de generated the highest revenue at roughly 8.82 billion euros, followed by otto.de at 2.96 billion euros and zalando.de at 1.28 billion euros. These three, being the top online stores in Germany, achieved a market share of 31 percent combined.
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Release date
September 2018
Region
Germany
Survey time period
2017
Supplementary notes
All figures are based on voluntary disclosure of companies (EHI Retail Institure Survey), excluding:
* Statista shaping based on company figures (company report, press release, company website).
** Statista projection based on a regression analysis.
*** Company figures (company report, press release, company website).

The focal point of the investigation were B2C online shops for physical goods. In the case of a company running several online shops, each shop was analyzed separately. Definition of e-commerce sales: net sales in each online shop in 2016 in Germany, cleared of returns, excluding sales tax and coming only from purely business activities (without other internal earnings of the company).
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