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Leading 100 online shops ranked by revenue in Germany 2019

The German Amazon website, or, was the most successful online shop in Germany, based on recent data. With almost 10.5 billion euros of revenue generated, it far outstripped the runner up. German online retailer Otto achieved a revenue of 3.36 billion euros through its shop German fashion retail success story was in third place.

The big three

The success of Amazon among German e-commerce users also leads to questions about one of their leading ventures, the video and music streaming service Amazon Prime. During a survey on Amazon Prime membership among German consumers, 35 percent answered they had one. The Otto Group, with headquarters in the harbor city Hamburg, conducts its core business in multichannel online retail. It also owns companies internationally, including fashion retailer Bonprix. Meanwhile, Zalando’s revenue, while behind Amazon and Otto, has continued to grow in the last decade, reaching almost 6.5 billion euros in 2019. The company is based in the German capital, Berlin. .

Everyone shops online

With an overwhelming majority of internet users not just surfing, but also shopping online, e-commerce retail in Germany is on a clear path leading to continuous, long-term success. Some of the most popular categories for buying products on the internet are clothing and shoes, as evidenced by Otto and Zalando’s leading positions in this ranking. Other categories such as event tickets and travel bookings also show steady customer numbers, which means growth potential for other online shops.

Revenue of the 100 most successful online shops in Germany in 2019

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Release date

September 2020



Survey time period


Supplementary notes

Revenue figures are based on company information and Statista projections.

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Statistics on "Online retailers in Germany "

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