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Leading 100 online shops ranked by revenue in Germany 2017
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Leading 100 online shops ranked by revenue in Germany 2017
Revenue of the 100 most successful online shops in Germany in 2017 (in million euros)
by Evgeniya Koptyug,
last edited
Aug 19, 2019
The German Amazon website, or amazon.de, was the most successful online shop in Germany, based on recent data. With over 8.8 billion euros of revenue generated, it far outstripped the runner up. German online retailer Otto achieved a revenue of 2.96 billion euros through its shop otto.de. In third place stood the German fashion retail success story zalando.de.
The big three
The success of Amazon among German e-commerce users also leads to questions about one of their leading ventures, the video and music streaming service Amazon Prime. During a survey on Amazon Prime membership among German consumers, 35 percent answered they had one. The Otto Group, with headquarters in the harbor city Hamburg, conducts its core business in multichannel online retail. It also owns companies internationally, including fashion retailer Bonprix. Meanwhile, Zalando’s revenue, while behind Amazon and Otto, has continued to grow in the last decade, reaching almost 5.4 billion euros in 2018. The company is based in the German capital, Berlin.
Everyone shops online
With an overwhelming majority of internet users not just surfing, but also shopping online, e-commerce retail in Germany is on a clear path leading to continuous, long-term success. Some of the most popular categories for buying products on the internet are clothing and shoes, as evidenced by Otto and Zalando’s leading positions in this ranking. Other categories such as event tickets and travel bookings also show steady customer numbers, which means growth potential for other online shops.
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by Evgeniya Koptyug,
last edited
Aug 19, 2019
The German Amazon website, or amazon.de, was the most successful online shop in Germany, based on recent data. With over 8.8 billion euros of revenue generated, it far outstripped the runner up. German online retailer Otto achieved a revenue of 2.96 billion euros through its shop otto.de. In third place stood the German fashion retail success story zalando.de.
The big three
The success of Amazon among German e-commerce users also leads to questions about one of their leading ventures, the video and music streaming service Amazon Prime. During a survey on Amazon Prime membership among German consumers, 35 percent answered they had one. The Otto Group, with headquarters in the harbor city Hamburg, conducts its core business in multichannel online retail. It also owns companies internationally, including fashion retailer Bonprix. Meanwhile, Zalando’s revenue, while behind Amazon and Otto, has continued to grow in the last decade, reaching almost 5.4 billion euros in 2018. The company is based in the German capital, Berlin.
Everyone shops online
With an overwhelming majority of internet users not just surfing, but also shopping online, e-commerce retail in Germany is on a clear path leading to continuous, long-term success. Some of the most popular categories for buying products on the internet are clothing and shoes, as evidenced by Otto and Zalando’s leading positions in this ranking. Other categories such as event tickets and travel bookings also show steady customer numbers, which means growth potential for other online shops.
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- Release date
- September 2018
- Region
- Germany
- Survey time period
- 2017
- Supplementary notes
-
All figures are based on voluntary disclosure of companies (EHI Retail Institure Survey), excluding:
* Statista modelling based on company figures (company report, press release, company website).
** Statista projection based on a regression analysis.
*** Company figures (company report, press release, company website).
The focal point of the investigation were B2C online shops for physical goods. In the case of a company running several online shops, each shop was analyzed separately. Definition of e-commerce sales: net sales in each online shop in 2016 in Germany, cleared of returns, excluding sales tax and coming only from purely business activities (without other internal earnings of the company).
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- September 2018
More information
- Region
- Germany
- Survey time period
- 2017
- Supplementary notes
-
All figures are based on voluntary disclosure of companies (EHI Retail Institure Survey), excluding:
* Statista modelling based on company figures (company report, press release, company website).
** Statista projection based on a regression analysis.
*** Company figures (company report, press release, company website).
The focal point of the investigation were B2C online shops for physical goods. In the case of a company running several online shops, each shop was analyzed separately. Definition of e-commerce sales: net sales in each online shop in 2016 in Germany, cleared of returns, excluding sales tax and coming only from purely business activities (without other internal earnings of the company).
Other statistics on the topic
Otto Group
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Statistics on "Online retailers in Germany "
- Overview
The most important statistics
- Most common legal forms of online shops in Germany in 2015 and 2017Most common legal forms of online shops in Germany 2015-2017
- Share of online shops with an EHI quality seal among leading 1,000 shops in Germany in 2016Share of online shops with EHI quality seal in Germany 2016
- Do you know of quality seals for online shops and do you take such quality seals into consideration before making an online purchase? Awareness and consideration of quality seals of online shops in Germany 2019
- Shipping methods offered by the leading 1,000 online retailers in Germany from 2015 to 2017Shipping method offered by online retailers in Germany 2015-2017
- Would you prefer to buy the following products via online or mail order retail or would you rather buy them in a shop?Shopping behavior: online versus traditional retail in Germany 2016, by product group
- Number of price changes in e-commerce made by selected online retailers in April 2017Number of price changes made by online retailers in Germany 2017
- How important are the following criteria to you for determining which online shop to use?Selection criteria for online shops in Germany 2017
- Benchmark
The most important statistics
- Revenue of the 100 most successful online shops in Germany in 2017 (in million euros)Leading 100 online shops ranked by revenue in Germany 2017
- Most popular online stores in Germany in 2018, by e-commerce net sales (in million U.S. dollars)Germany: top 10 online stores 2018, by net sales
- Ranking of online shops by number of Facebook fans in Germany in October 2018 (in millions)Most popular online shops in Germany 2018, by Facebook fans
- Market overview
The most important statistics
- Advertising spending in the e-commerce sector in Germany from 2000 to 2017 (in million euros)Advertising spending in e-commerce in Germany 2000-2017
- Share of e-commerce in total retail revenue in Germany from 2009 to 2017Share of e-commerce in retail revenue in Germany 2009-2017
- E-commerce revenues of leading online shops in Germany from 2013 to 2017 (in billion euros)Revenues of leading online shops in Germany 2013-2017
- Year-on-year e-commerce revenue change via mobile and stationary devices in Germany in 2016 (compared to the previous year)Year-on-year e-commerce revenue change in Germany 2016, by device
- How would you assess current revenue development in online retail?Survey on revenue development in online retail in Germany 2018
- How do you expect your online revenue to develop over the next 12 months? "I expect our online revenues to..."Revenue expectations for the coming year of online retailers in Germany December 2018
- Revenue of leading online retailers
The most important statistics
- E-commerce revenues of online retailer OTTO from 2012/13 to 2018/19 (in million euros)Revenues of online retailer OTTO 2012-2018/19
- Revenues earned by online retailer Zalando from 2009 to 2018 (in million euros)E-commerce revenues of Zalando 2009-2018
- Annual net revenue of Amazon from 2004 to 2018 (in billion U.S. dollars)Annual net sales of Amazon 2004-2018
- eBay's annual net revenue from 2004 to 2014 (in billion U.S. dollars)eBay's annual net revenue 2004-2014
- Year-over-year revenue growth of Amazon.com and eBay Inc. from 2006 to 2018Year-over-year revenue growth of Amazon and eBay 2006-2018
- Revenue of leading online retailers by segment
The most important statistics
- Total revenue of the most successful online shops in the computer, consumer electronics and mobile phone segment in Germany in 2016 and 2017 (in million euros)Total e-commerce revenue of the leading online technology shops in Germany 2017
- Total revenue of the leading online shops for clothing, apparel and shoes in Germany in 2016 and 2017 (in million euros)Total revenue of online shops in the clothing segment in Germany 2017
- Total net revenue of the leading furniture and interior decoration online shops in Germany in 2016 and 2017 (in million euros)Total revenue of leading furniture and home decor online shops in Germany 2017
- Payment process
The most important statistics
- Most common payment options offered by leading online shops in Germany in 2017Payment options available in online shops in Germany 2017
- Which payment methods do you offer in your online shop?Payment methods offered in online shops in Germany 2015
- How important are the following selection criteria for your decision on which online payment method to use?Online shopping: criteria for payment method selection Germany 2016
- Market share of selected online retail payment methods in Germany in 2018Market share of payment methods in online retail in Germany 2018
- Which payment method have you used for your last online purchase?Survey on online payment methods used in Germany 2015
- Average number of payment options offered by online retailers in Germany, Austria and Switzerland from 2003 to 2016Number of payment options in online shops in Germany, Austria, Switzerland 2003-2016
- Forecasts
The most important statistics
- Revenues generated by online retailers in Europe from 2012 to 2015, with a forecast until 2017 (in billion euros)Revenue forecast for online retail in Europe 2012-2017
- Market volume of the e-commerce sector in Germany from 2006 to 2019 (in billion euros)Market development of the online retail sector in Germany 2006-2019
- Revenues in online retail in Germany from 2012 to 2017* (in billion euros)Revenues in online retail in Germany 2012-2017
- Average revenue generated per online retail customer in Germany from 2012 to 2015, with a forecast for 2016 (in euros)Revenue per customer for online retail in Germany 2012-2016
- Revenues from desktop vs. mobile e-commerce in Germany in 2016 (in billion euros)Revenues from desktop and mobile e-commerce in Germany 2016
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Statistics on "Online retailers in Germany "
- Most common legal forms of online shops in Germany in 2015 and 2017
- Share of online shops with an EHI quality seal among leading 1,000 shops in Germany in 2016
- Do you know of quality seals for online shops and do you take such quality seals into consideration before making an online purchase?
- Shipping methods offered by the leading 1,000 online retailers in Germany from 2015 to 2017
- Would you prefer to buy the following products via online or mail order retail or would you rather buy them in a shop?
- Number of price changes in e-commerce made by selected online retailers in April 2017
- How important are the following criteria to you for determining which online shop to use?
- Revenue of the 100 most successful online shops in Germany in 2017 (in million euros)
- Most popular online stores in Germany in 2018, by e-commerce net sales (in million U.S. dollars)
- Ranking of online shops by number of Facebook fans in Germany in October 2018 (in millions)
- Advertising spending in the e-commerce sector in Germany from 2000 to 2017 (in million euros)
- Share of e-commerce in total retail revenue in Germany from 2009 to 2017
- E-commerce revenues of leading online shops in Germany from 2013 to 2017 (in billion euros)
- Year-on-year e-commerce revenue change via mobile and stationary devices in Germany in 2016 (compared to the previous year)
- How would you assess current revenue development in online retail?
- How do you expect your online revenue to develop over the next 12 months? "I expect our online revenues to..."
- E-commerce revenues of online retailer OTTO from 2012/13 to 2018/19 (in million euros)
- Revenues earned by online retailer Zalando from 2009 to 2018 (in million euros)
- Annual net revenue of Amazon from 2004 to 2018 (in billion U.S. dollars)
- eBay's annual net revenue from 2004 to 2014 (in billion U.S. dollars)
- Year-over-year revenue growth of Amazon.com and eBay Inc. from 2006 to 2018
- Total revenue of the most successful online shops in the computer, consumer electronics and mobile phone segment in Germany in 2016 and 2017 (in million euros)
- Total revenue of the leading online shops for clothing, apparel and shoes in Germany in 2016 and 2017 (in million euros)
- Total net revenue of the leading furniture and interior decoration online shops in Germany in 2016 and 2017 (in million euros)
- Most common payment options offered by leading online shops in Germany in 2017
- Which payment methods do you offer in your online shop?
- How important are the following selection criteria for your decision on which online payment method to use?
- Market share of selected online retail payment methods in Germany in 2018
- Which payment method have you used for your last online purchase?
- Average number of payment options offered by online retailers in Germany, Austria and Switzerland from 2003 to 2016
- Revenues generated by online retailers in Europe from 2012 to 2015, with a forecast until 2017 (in billion euros)
- Market volume of the e-commerce sector in Germany from 2006 to 2019 (in billion euros)
- Revenues in online retail in Germany from 2012 to 2017* (in billion euros)
- Average revenue generated per online retail customer in Germany from 2012 to 2015, with a forecast for 2016 (in euros)
- Revenues from desktop vs. mobile e-commerce in Germany in 2016 (in billion euros)
- Annual online shopping expenditure per person in China from 2013 to 2021 (in 1,000 yuan)
- Why did people cancel their online shopping basket?
- Share of French online shoppers buying on foreign e-commerce sites in 2016
- Most popular online shopping portals among Millennials in China in 2017, by category
- Online share of retail sales revenue during the Christmas months in the United Kingdom (UK) in 2010 to 2015
- Average number of online purchases made in the prior three months in Great Britain (GB) in 2015, by device and gender
- Which of these items have you bought online in the past 12 months?
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- Leading devices for online shopping during El Buen Fin in Mexico in 2018
- Frequency of online shopping among individuals aged 65 to 74 in Finland in 2018
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- B2C e-commerce sales in Sweden from 2014 to 2017 (in billion U.S. dollars)
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- Distribution of reasons for online shopping among local consumers in Qatar as of October 2013
- Share of online shopping in the Chinese consumer goods trade from 2009 to 2017
- Which of these statements on online shopping do you agree with?
- What are the most important criteria for online customer service?
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