Selected marketing automation acquisitions value worldwide 2010-2014

The statistic presents information on the value of selected marketing automation acquisition deals worldwide from 2010 to 2014. The industry saw the transaction made in 2013 when Salesforce acquired ExactTarget for 2.5 billion U.S. dollars. In the same year another large deal worth 1.5 billion was made between Oracle and Responsys.

Value of selected marketing automation acquisition deals worldwide from 2010 to 2014

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Source

Release date

October 2014

Region

Worldwide

Survey time period

2010 to 2014

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