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Digital ad recall by U.S. internet users 2015, by format and device

Digital advertising recall among internet users in the United States as of July 2015, by ad format and device

Digital ad recall by U.S. internet users 2015, by format and device The graph shows information on digital advertising recall among internet users in the United States as of July 2015, broken down by ad format and device. According to the research, full-screen interactive formats, such as PageGrabber X or ScreenShift had the highest recall on smartphones, with 58 percent of respondents remembering those ads.
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Digital advertising recall among internet users in the United States as of July 2015, by ad format and device

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Description

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More information

The graph shows information on digital advertising recall among internet users in the United States as of July 2015, broken down by ad format and device. According to the research, full-screen interactive formats, such as PageGrabber X or ScreenShift had the highest recall on smartphones, with 58 percent of respondents remembering those ads.
Show more
Release date
August 2015
Region
United States
Survey time period
July 2015
Supplementary notes
* For example PageGrabber X and ScreenShift.
**For example adhesion, billboard, filmstrip, pull and slider.
The source does not provide information on the type of the survey or the date and sample number.
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