The share of digital advertising spending in Italy has been rising over the last decade. In 2023, it accounted for 48 percent of ad spending in the country, the same value as the previous year.
Share of digital in advertising spending in Italy from 2016 to 2023
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Osservatori Digital Innovation. (June 25, 2024). Share of digital in advertising spending in Italy from 2016 to 2023 [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/451193/digital-share-of-ad-spend-in-italy-forecast/?__sso_cookie_checker=failed
Osservatori Digital Innovation. "Share of digital in advertising spending in Italy from 2016 to 2023." Chart. June 25, 2024. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/451193/digital-share-of-ad-spend-in-italy-forecast/?__sso_cookie_checker=failed
Osservatori Digital Innovation. (2024). Share of digital in advertising spending in Italy from 2016 to 2023. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/451193/digital-share-of-ad-spend-in-italy-forecast/?__sso_cookie_checker=failed
Osservatori Digital Innovation. "Share of Digital in Advertising Spending in Italy from 2016 to 2023." Statista, Statista Inc., 25 Jun 2024, https://www.statista.com/statistics/451193/digital-share-of-ad-spend-in-italy-forecast/?__sso_cookie_checker=failed
Osservatori Digital Innovation, Share of digital in advertising spending in Italy from 2016 to 2023 Statista, https://www.statista.com/statistics/451193/digital-share-of-ad-spend-in-italy-forecast/?__sso_cookie_checker=failed (last visited February 07, 2025)
Share of digital in advertising spending in Italy from 2016 to 2023 [Graph], Osservatori Digital Innovation, June 25, 2024. [Online]. Available: https://www.statista.com/statistics/451193/digital-share-of-ad-spend-in-italy-forecast/?__sso_cookie_checker=failed
