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Perceived personalization impact on marketing metrics worldwide 2015

Perceived effect of personalization on selected metrics according to marketers worldwide as of June 2015

Perceived personalization impact on marketing metrics worldwide 2015 The graph presents information on perceived effect of personalization on selected marketing metrics according to marketers worldwide as of June 2015. It was found, that 17 percent of industry professionals believed marketing personalization had a 50-percent or higher impact on app installs, while 18 percent thought it had no effect at all.
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Perceived effect of personalization on selected metrics according to marketers worldwide as of June 2015

More than 50% increase20% to 50% increase10 to 20% increase0% to 10% increaseNo effectToo early to tell
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More than 50% increase20% to 50% increase10 to 20% increase0% to 10% increaseNo effectToo early to tell
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The graph presents information on perceived effect of personalization on selected marketing metrics according to marketers worldwide as of June 2015. It was found, that 17 percent of industry professionals believed marketing personalization had a 50-percent or higher impact on app installs, while 18 percent thought it had no effect at all.
Show more
Release date
August 2015
Region
Worldwide
Survey time period
June 2015
Number of respondents
506 respondents
Supplementary notes
Figures may not add up to 100% due to rounding.
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