Perceived personalization impact on marketing metrics worldwide 2015

The graph presents information on perceived effect of personalization on selected marketing metrics according to marketers worldwide as of June 2015. It was found, that 17 percent of industry professionals believed marketing personalization had a 50-percent or higher impact on app installs, while 18 percent thought it had no effect at all.

Perceived effect of personalization on selected metrics according to marketers worldwide as of June 2015

More than 50% increase20% to 50% increase10 to 20% increase0% to 10% increaseNo effectToo early to tell
-------
-------
-------
-------
-------
-------
-------
-------
-------
-------
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

August 2015

Region

Worldwide

Survey time period

June 2015

Number of respondents

506 respondents

Supplementary notes

Figures may not add up to 100% due to rounding.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "E-mail marketing in the United Kingdom (UK)"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.