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Usage of personalization in digital marketing channels worldwide 2018

Published by A. Guttmann, May 8, 2018
The statistic presents the data pertaining to the use of personalization on digital marketing channels worldwide as of March 2018. According to recent data, 77 percent of responding marketers said they used personalization in e-mail marketing, compared to 31 percent who were using personalization in mobile apps.

Digital channels in which personalized communication is used worldwide as of March 2018

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Release date

April 2018

Region

Worldwide

Survey time period

February 22 to March 28, 2018

Number of respondents

300 respondents

Special properties

(3 percent of respondents were located in the United States

Method of interview

Online survey

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Topics

Personalized marketing E-mail marketingU.S. Millennials: Media & MarketingInfluence marketingMarketing technology
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