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Digital channels in which personalized communication is used worldwide as of March 2017

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Usage of personalization in digital marketing channels worldwide 2017 The statistic presents the data pertaining to the use of personalization on digital marketing channels worldwide as of March 2017. According to recent data, 72 percent of responding marketers said they used personalization in e-mail marketing, compared to 18 percent who were using personalization in mobile apps.
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Description Source More information
The statistic presents the data pertaining to the use of personalization on digital marketing channels worldwide as of March 2017. According to recent data, 72 percent of responding marketers said they used personalization in e-mail marketing, compared to 18 percent who were using personalization in mobile apps.
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Release date
April 2017
Region
Worldwide
Survey time period
February 16 to March 28, 2017
Number of respondents
206 respondents
Method of interview
Online survey

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