The statistic presents the data pertaining to the use of personalization on digital marketing channels worldwide as of March 2018. According to recent data, 77 percent of responding marketers said they used personalization in e-mail marketing, compared to 31 percent who were using personalization in mobile apps.
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Usage of personalization in digital marketing channels worldwide 2018
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Digital channels in which personalized communication is used worldwide as of March 2018
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The statistic presents the data pertaining to the use of personalization on digital marketing channels worldwide as of March 2018. According to recent data, 77 percent of responding marketers said they used personalization in e-mail marketing, compared to 31 percent who were using personalization in mobile apps.
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The statistic presents the data pertaining to the use of personalization on digital marketing channels worldwide as of March 2018. According to recent data, 77 percent of responding marketers said they used personalization in e-mail marketing, compared to 31 percent who were using personalization in mobile apps.
Show more- Show sources information
- Show publisher information
- Release date
- April 2018
- Region
- Worldwide
- Survey time period
- February 22 to March 28, 2018
- Number of respondents
- 300 respondents
- Special properties
- (3 percent of respondents were located in the United States
- Method of interview
- Online survey
More information
- Region
- Worldwide
- Survey time period
- February 22 to March 28, 2018
- Number of respondents
- 300 respondents
- Special properties
- (3 percent of respondents were located in the United States
- Method of interview
- Online survey
Other interesting statistics
Perceived ROI level from digital marketing channels worldwide 2017
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+Personalization in marketing - ways of using data 2016
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+Opinions on personalization in marketing in the U.S. 2017
+
+North American company adoption levels of selected marketing technologies in 2017
+
+U.S. consumers annoyance with selected e-mail marketing practices in 2017
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Marketing personalization
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Statistics on "Marketing personalization"
- Overview & usage
The most important statistics
- Digital channels in which personalized communication is used worldwide as of March 2018Usage of personalization in digital marketing channels worldwide 2018
- Leading types of personalization experiences used by marketers worldwide as of March 2017Most used types of personalization experiences by marketers worldwide 2017
- Most used formats of personalization according to marketing professionals worldwide as of March 2018Personalization format usage worldwide 2018
- Leading digital marketing personalization technologies used by large companies worldwide as of May 2016Digital marketing personalization technologies used by companies worldwide 2016
- Share of marketing budgets devoted to personalized digital marketing communications worldwide as of May 2016Share of marketing budget spent on digital personalization worldwide 2016
- Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals worldwide as of March 2018Data used by marketers when targeting for personalization worldwide 2018
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel Share of marketers personalizing by age in the U.S. 2017, by channel
- Marketer perspective
The most important statistics
- Leading benefits from website and in-app personalization according to marketing professionals worldwide as of March 2017Leading website and in-app personalization benefits worldwide 2017
- Leading obstacles to using personalization according to marketers in North America as of October 2017Main obstacles to using personalization among North American marketers 2017
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017Perceived ROI level from digital marketing channels worldwide 2017
- Company adoption level of selected marketing technologies according to ad and marketing executives in North America as of June 2017North American company adoption levels of selected marketing technologies in 2017
- Share of marketing professionals satisfied with levels of personalization in digital marketing channels worldwide as of March 2017Degrees of satisfaction with online channel personalization levels worldwide 2017
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016Personalization in marketing - ways of using data 2016
- Consumer perspective
The most important statistics
- Consumer interpretations of marketing content personalization in the United States as of April 2017Understanding of personalization in marketing among U.S. consumers 2017
- Attitudes towards marketing content personalization the United States as of April 2017Opinions on personalization in marketing in the U.S. 2017
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017U.S. consumer view of purchase history based mobile shopping recommendations 2017
- Appreciation of personalized recommendations on selected online platforms according to consumers in the United States as of May 2017U.S. consumer appreciation of personalized recommendations on selected platforms 2017
- Preferred form of retail personalization among shoppers in North America as of November 2017, by genderNorth American consumer preference of retail personalization form 2017, by gender
- Preferred form of retail personalization among shoppers in North America as of November 2017, by age groupNorth American consumer preference of retail personalization form 2017, by age group
- Share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017U.S. consumer expected personalized experiences in exchange for personal data 2017
- Share of consumers who think companies are successful at delivering online personalized experiences in the United States as of April 2017, by industryU.S. consumer view of successful online personalization use 2017, by industry
- Effectiveness
The most important statistics
- Most effective personalization tactics according to marketing executives in the United States as of April 2017Most effective personalization strategies in the U.S. 2017
- Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV)Top-performing e-commerce marketing personalization tactics worldwide 2017
- Share of consumers who expect personalized shopping experiences vs. their actual experiences as of September 2017, by channelU.S. personalized shopping experiences: expectations vs. reality 2017, by channel
- Ways in which companies are successful at personalization on websites and mobile apps according to consumers in the United States as of April 2017Companies doing well at personalization online in the U.S. 2017
- Ways in which companies are successful at personalization in physical locations according to consumers in the United States as of April 2017Companies doing well at personalization offline in the U.S. 2017
- Share of consumers who find online store product suggestions matching their buying interests in the United States as of May 2017U.S. consumers view of online store product suggestions 2017
- Frequency of purchasing items suggested by online stores in the United States as of May 2017, by incomeFrequency of purchasing items suggested by online stores in the U.S. 2017, by income
The most important statistics
- Key performance indicators (KPIs) of personalized vs. non-personalized e-mail content in the United States as of April 2017KPIs of personalized vs. non-personalized e-mails in the U.S. 2017
- Most effective e-mail tactics in driving conversions according to online retailers as of June 2016E-mail tactics seen as driving conversions according to online retailers 2016
- Planned changes in e-mail marketing strategies according to retailers in North America between 2016 and 2018North America: planned changes in e-mail marketing strategies 2016-2018
- Average conversion rate of triggered e-mails in the United States in 2016, by order value Triggered e-mails average conversion rates in the U.S. in 2016, by order value
- Revenue per triggered e-mail in the United States in 2016, by type (in U.S. dollars)Revenue per triggered e-mail in the U.S. in 2016, by type
- Personalized e-mail marketing target groups in North America as of September 2016North America: personalized e-mail marketing target groups 2016
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel Share of marketers personalizing by age in the U.S. 2017, by channel
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Perceived personalization impact on marketing metrics worldwide 2015
- Reasons for using marketing personalization worldwide 2015
- Historical customer data used for marketing personalization worldwide 2015
- Connecting with brands via text messages worldwide 2014
- Distribution of ad and marketing communications spending in Norway 2017, by media
- Distribution of ad and marketing communications spending in Sweden 2016, by activity
- Lead generation: most difficult tactics worldwide 2014
- Effective methods of acquiring e-mail addresses for marketing in the UK 2011-2013
- Distribution of e-mail marketing revenue in the UK 2012-2014, by e-mail type
- Adoption of audience behavior analysis among U.S. e-mail marketers 2014
- Time allocated to e-mail marketing per month in the United Kingdom (UK) 2013
- U.S. e-mail marketing mobile optimization level 2014
- E-mail marketing click rates: observed change in the United Kingdom (UK) 2011-2014
- Distribution of investment in marketing in Spain in 2015, by industry
- Sponsorship revenues in Sweden 2010-2014, by type
- Global voiceover market value in 2017
- KPIs used to evaluate the value of data integration in Europe 2017
- Revenue of leading IT service providers in Europe
Studies
- Marketing personalization
- 2018 Trends in Personalization
- US Public Libraries Marketing and Communications Landscape
- 2017 Trends in Personalization
- The Personalization Imperative For Content Marketing
- B2C Marcomm Personalization
- Public relations
- Digital marketing in Denmark
- Digital marketing in Sweden
- The Power Of Me
- Data usage in marketing and advertising
- 2016 Canadian Social Media Monitor
- The State of Marketing Survey 2013
- De Nationale B2B leadgeneratie benchmark 2016
- Client and Agency Perspective on Topics Related to Agency New Business 2012
Statistics on the topic
Free statistics
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017
- Most effective e-mail tactics in driving conversions according to online retailers as of June 2016
- Do you send SMS/text messages to connect with brands or receive discounts?
Premium Statistics
- Digital channels in which personalized communication is used worldwide as of March 2018
- Leading types of personalization experiences used by marketers worldwide as of March 2017
- Most used formats of personalization according to marketing professionals worldwide as of March 2018
- Leading digital marketing personalization technologies used by large companies worldwide as of May 2016
- Share of marketing budgets devoted to personalized digital marketing communications worldwide as of May 2016
- Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals worldwide as of March 2018
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel
- Leading benefits from website and in-app personalization according to marketing professionals worldwide as of March 2017
- Leading obstacles to using personalization according to marketers in North America as of October 2017
- Company adoption level of selected marketing technologies according to ad and marketing executives in North America as of June 2017
- Share of marketing professionals satisfied with levels of personalization in digital marketing channels worldwide as of March 2017
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016
- Consumer interpretations of marketing content personalization in the United States as of April 2017
- Attitudes towards marketing content personalization the United States as of April 2017
- Appreciation of personalized recommendations on selected online platforms according to consumers in the United States as of May 2017
- Preferred form of retail personalization among shoppers in North America as of November 2017, by gender
- Preferred form of retail personalization among shoppers in North America as of November 2017, by age group
- Share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017
- Share of consumers who think companies are successful at delivering online personalized experiences in the United States as of April 2017, by industry
- Digital companies perceived as successful at personalizing online experiences according to consumers in the United States as of October 2016
- Most effective personalization tactics according to marketing executives in the United States as of April 2017
- Most successful e-commerce marketing personalization techniques worldwide as of June 2017, based on average uplift in revenue-per-visitor (RPV)
- Share of consumers who expect personalized shopping experiences vs. their actual experiences as of September 2017, by channel
- Ways in which companies are successful at personalization on websites and mobile apps according to consumers in the United States as of April 2017
- Ways in which companies are successful at personalization in physical locations according to consumers in the United States as of April 2017
- Share of consumers who find online store product suggestions matching their buying interests in the United States as of May 2017
- Frequency of purchasing items suggested by online stores in the United States as of May 2017, by income
- Key performance indicators (KPIs) of personalized vs. non-personalized e-mail content in the United States as of April 2017
- Planned changes in e-mail marketing strategies according to retailers in North America between 2016 and 2018
- Average conversion rate of triggered e-mails in the United States in 2016, by order value
- Revenue per triggered e-mail in the United States in 2016, by type (in U.S. dollars)
- Personalized e-mail marketing target groups in North America as of September 2016
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017
- Perceived effect of personalization on selected metrics according to marketers worldwide as of June 2015
- Reasons why marketers employ personalization worldwide as of June 2015
- Types of historical customer data used for personalization according to marketers worldwide as of June 2015
- Distribution of advertising and marketing communications spending in Norway in 2017, by media or activity
- Distribution of advertising and marketing communications spending in Sweden in 2016, by activity
- Most difficult to execute online lead generation tactics worldwide as of October 2014
- Which from the following are effective methods to acquire new e-mail addresses?
- What percentage of your e-mail marketing revenue comes from the following types of e-mails?
- Do you analyze audience behavior to create personalized messages?
- What percentage of time spend on all marketing activities is dedicated to e-mail marketing per month?
- Are your marketing e-mails optimized for mobile?*
- How have e-mail marketing click rates trended over the past 12 months?
- Distribution of the investment in marketing strategies in Spain in 2015, by industry
- Sponsorship revenues in Sweden from 2010 to 2014, by type (in million SEK)
- Value of the global and North American voiceover market in 2017 (in billion U.S. dollars)
- How often are these KPIs used in your organization to evaluate the value of data integration?
- Revenue of leading IT service providers in 2009 (in billion euros)
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