In a survey concluded in March 2020, gauging the use of personalization among marketers in the United States, it was found that 78 percent of responding marketers were using personalization in e-mail marketing, compared to 31 percent who were using personalization in mobile apps. Website personalization was used by 56 percent of survey participants.
Digital channels in which personalized communication is used in the United States as of March 2020
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Evergage. (April 22, 2020). Digital channels in which personalized communication is used in the United States as of March 2020 [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/451788/digital-marketing-channels-with-personalized-communication/
Evergage. "Digital channels in which personalized communication is used in the United States as of March 2020." Chart. April 22, 2020. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/451788/digital-marketing-channels-with-personalized-communication/
Evergage. (2020). Digital channels in which personalized communication is used in the United States as of March 2020. Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/451788/digital-marketing-channels-with-personalized-communication/
Evergage. "Digital Channels in Which Personalized Communication Is Used in The United States as of March 2020." Statista, Statista Inc., 22 Apr 2020, https://www.statista.com/statistics/451788/digital-marketing-channels-with-personalized-communication/
Evergage, Digital channels in which personalized communication is used in the United States as of March 2020 Statista, https://www.statista.com/statistics/451788/digital-marketing-channels-with-personalized-communication/ (last visited May 27, 2022)
