Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Usage of personalization in digital marketing channels worldwide 2018

Digital channels in which personalized communication is used worldwide as of March 2018

by A. Guttmann, last edited May 8, 2018
Usage of personalization in digital marketing channels worldwide 2018 The statistic presents the data pertaining to the use of personalization on digital marketing channels worldwide as of March 2018. According to recent data, 77 percent of responding marketers said they used personalization in e-mail marketing, compared to 31 percent who were using personalization in mobile apps.
Show more

Digital channels in which personalized communication is used worldwide as of March 2018

Share of respondents
--
--
--
--
--
Share of respondents
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

Download Settings Share
Download started
Please be patient - this may take a moment
by A. Guttmann, last edited May 8, 2018
The statistic presents the data pertaining to the use of personalization on digital marketing channels worldwide as of March 2018. According to recent data, 77 percent of responding marketers said they used personalization in e-mail marketing, compared to 31 percent who were using personalization in mobile apps.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Marketing personalization
Marketing personalization

All Information
in one Presentation

Marketing personalization

Everything On "Marketing personalization" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Marketing personalization"
  • Overview & usage
The most important statistics
  • Marketer perspective
  • Consumer perspective
  • Effectiveness
  • E-mail
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.