Usage of personalization in digital marketing channels worldwide 2018
Digital channels in which personalized communication is used worldwide as of March 2018
The statistic presents the data pertaining to the use of personalization on digital marketing channels worldwide as of March 2018. According to recent data, 77 percent of responding marketers said they used personalization in e-mail marketing, compared to 31 percent who were using personalization in mobile apps.
Digital channels in which personalized communication is used worldwide as of March 2018
Source
More information
Other statistics on the topic
Personalized marketing
Statistics on "Marketing personalization"
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Perceived personalization impact on marketing metrics worldwide 2015
- Reasons for using marketing personalization worldwide 2015
- Historical customer data used for marketing personalization worldwide 2015
- Number of newspaper ads in Japan 2008-2017
- Connecting with brands via text messages worldwide 2014
- Importance of Marcom Effectiveness for organizations in Belgium 2017
- Consumer preferred channels to communicate with brands in the U.S. 2018
- Sponsorship importance to companies in Finland 2015-2017
- Distribution of ad and marketing communications spending in Norway 2017, by media
- Importance of Marcom Effectiveness for daily work marketeers in Belgium 2017
- Distribution of ad and marketing communications spending in Sweden 2016, by activity
- Lead generation: most difficult tactics worldwide 2014
- Most implemented social media programs in companies in France 2018
- Distribution of e-mail marketing revenue in the UK 2012-2014, by e-mail type
- Effective methods of acquiring e-mail addresses for marketing in the UK 2011-2013
- E-mail marketing click rates: observed change in the United Kingdom (UK) 2011-2014
- Time allocated to e-mail marketing per month in the United Kingdom (UK) 2013
- U.S. e-mail marketing mobile optimization level 2014
- Executive survey: areas where companies should use big data 2012
Statistics on "Marketing personalization"
Related topics
About Statista
