- Services›
- Business Services›
Factors which decrease willingness to work with market research 2015
Factors which decrease willingness to work with market research 2015
Which factors would discourage you from working with market research?*
by Statista Research Department,
last edited
Jul 28, 2015
This statistic shows which factors decrease willingness to work with market research. 23 percent of survey respondents said they would not engage with market research as it was not cost effective.
Which factors would discourage you from working with market research?*
Loading statistic...
| Share of respondents | |
|---|---|
| It is not necessary to use | 45% |
| Lack of proof that survey data works | 30% |
| Lack of capability | 28% |
| Not cost effective | 23% |
| Lack of understanding of medium | 23% |
| Share of respondents | |
|---|---|
| It is not necessary to use | 45% |
| Lack of proof that survey data works | 30% |
| Lack of capability | 28% |
| Not cost effective | 23% |
| Lack of understanding of medium | 23% |
© Statista 2019
About this statistic
Sources: impulse; Raconteur
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Statista Research Department,
last edited
Jul 28, 2015
This statistic shows which factors decrease willingness to work with market research. 23 percent of survey respondents said they would not engage with market research as it was not cost effective.
- Sources
- impulse; Raconteur
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2015
- Region
- Worldwide
- Supplementary notes
-
* The source does not provide detailed information regarding the questions. The chosen wording here might therefore differ slightly from the survey.
Multiple answers were possible.
The source does not specify the number of respondents, or the type or date of survey.
Source
- Sources
- impulse; Raconteur
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2015
More information
- Region
- Worldwide
- Supplementary notes
-
* The source does not provide detailed information regarding the questions. The chosen wording here might therefore differ slightly from the survey.
Multiple answers were possible.
The source does not specify the number of respondents, or the type or date of survey.
Other statistics on the topic
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Market research"
- Industry overview
The most important statistics
- Global revenue of market research from 2008 to 2017 (in billion U.S. dollars)Global revenue of market research from 2008 to 2017
- Global revenue of market research from 2009 to 2017, by region (in billion U.S. dollars)Global revenue of market research by region 2009-2017
- Distribution of global market research revenue in 2017, by regionDistribution of global market research revenue by region 2017
- Annual growth in market research revenue worldwide in 2017, by regionAnnual growth in market research revenue worldwide by region 2017
- Market share of the market research industry worldwide in 2017, by countryMarket share of the market research industry worldwide by country 2017
- Countries with the largest market research revenue worldwide in 2017 (in billion U.S. dollars)Countries with the largest market research revenue worldwide 2017
- Leading market research companies worldwide in 2017, by global research revenue (in billion U.S. dollars)Leading market research companies worldwide by global research revenue 2017
- Global leaders
The most important statistics
- Research revenue of Nielsen Holdings worldwide from 2006 to 2017 (in billion U.S. dollars)Research revenue of Nielsen Holdings worldwide 2006-2017
- Number of full-time Nielsen Holdings employees in the United States from 2007 to 2017Number of full-time Nielsen Holdings employees in the U.S. 2007-2017
- Research revenue of Kantar worldwide from 2006 to 2017 (in billion U.S. dollars)*Research revenue of Kantar worldwide 2006-2017
- Number of full-time employees at Kantar in the United States from 2007 to 2017*Number of full-time employees at Kantar in the U.S. 2007-2017
- Research revenue of IQVIA worldwide from 2013 to 2017 (in billion U.S. dollars)Research revenue of IQVIA worldwide 2013-2017
- Revenue of Ipsos worldwide from 2000 to 2018 (in billion euros)Revenue of Ipsos 2000-2018
- Number of Ipsos employees worldwide from 2000 to 2018Number of Ipsos employees worldwide 2000-2018
- Revenue of GfK Group worldwide from 2007 to 2017 (in billion U.S. dollars)Revenue of GfK Group worldwide 2007-2017
- Research methods
The most important statistics
- Global distribution of revenues in market research by method of survey in 2017Market research: global distribution of revenues by method of survey 2017
- Countries with the largest share of online market research spending worldwide in 2017Countries with the largest share of online market research spend 2017
- Countries with the largest share of face-to-face market research spending worldwide in 2017Countries with the largest share of face-to-face market research spend 2017
- Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*Most used quantitative methods in the market research industry worldwide 2018
- Share of traditional qualitative methods used in the market research industry worldwide in Q3 and Q4 2018Most used qualitative methods used in the market research industry worldwide 2017
- Emerging research approaches used in the market research industry worldwide in Q3 and Q4 2018Emerging market research approaches used worldwide 2018
- Tasks performed in a typical work week in the market research industry worldwide in Q3 and Q4 2017Tasks performed in a typical work week in the market research industry worldwide 2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Factors which increase willingness to work with market research 2015
- Westat's market research revenue worldwide 2010-2017
- Total assets of GfK Group worldwide 2007-2016
- Largest market research agencies in the Netherlands 2018, by number of FTE
- Market research spend by financial services companies U.S. 2013-2017
- Fastest growing market research markets in Latin America 2017
- Income of GfK Group worldwide 2007-2016
- Market research companies leading client sectors in Canada 2017
- Fastest growing market research markets in Europe 2017
- Fastest growing market research markets in Asia Pacific 2016
- Earnings before interest and tax of GfK Group worldwide 2007-2016
- Leading client sectors for North American market research firms 2017
- Colombia: main market research companies 2017, by market share
- Advertising industry output in Italy 2004-2016
- Online research as a share of global market research spend 2009-2017
Statistics on "Market research"
- Global revenue of market research from 2008 to 2017 (in billion U.S. dollars)
- Global revenue of market research from 2009 to 2017, by region (in billion U.S. dollars)
- Distribution of global market research revenue in 2017, by region
- Annual growth in market research revenue worldwide in 2017, by region
- Market share of the market research industry worldwide in 2017, by country
- Countries with the largest market research revenue worldwide in 2017 (in billion U.S. dollars)
- Leading market research companies worldwide in 2017, by global research revenue (in billion U.S. dollars)
- Research revenue of Nielsen Holdings worldwide from 2006 to 2017 (in billion U.S. dollars)
- Number of full-time Nielsen Holdings employees in the United States from 2007 to 2017
- Research revenue of Kantar worldwide from 2006 to 2017 (in billion U.S. dollars)*
- Number of full-time employees at Kantar in the United States from 2007 to 2017*
- Research revenue of IQVIA worldwide from 2013 to 2017 (in billion U.S. dollars)
- Revenue of Ipsos worldwide from 2000 to 2018 (in billion euros)
- Number of Ipsos employees worldwide from 2000 to 2018
- Revenue of GfK Group worldwide from 2007 to 2017 (in billion U.S. dollars)
- Global research revenue generated by Information Resources Inc. (IRi) from 2010 to 2017 (in million U.S. dollars)
- Global distribution of revenues in market research by method of survey in 2017
- Countries with the largest share of online market research spending worldwide in 2017
- Countries with the largest share of face-to-face market research spending worldwide in 2017
- Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*
- Share of traditional qualitative methods used in the market research industry worldwide in Q3 and Q4 2018
- Emerging research approaches used in the market research industry worldwide in Q3 and Q4 2018
- Tasks performed in a typical work week in the market research industry worldwide in Q3 and Q4 2017
- Which factors influence willingness to work with market research?
- Global market research revenue generated by Westat from 2010 to 2017 (in million U.S. dollars)
- Total assets of GfK Group worldwide from 2007 to 2016 (in billion euros)
- Leading market research agencies in the Netherlands in 2018, by number of FTE
- Share of spending on market research by financial services organizations in the United States from 2013 to 2017*
- Fastest growing market research markets in Latin America in 2017
- Income of GfK Group worldwide from 2007 to 2016 (in million euros)
- Leading client sectors of market research companies in Canada in 2017, by share of research sales
- Fastest growing market research markets in Europe in 2017
- Fastest growing market research markets in the Asia Pacific region in 2016
- Earnings before interest and tax of GfK Group worldwide from 2007 to 2016 (in million euros)
- Leading client sectors of market research companies in North America in 2017, by share of research sales
- Leading companies in the market research industry in Colombia in 2017, based on market share
- Annual output at basic price of advertising and market research in Italy from 2004 to 2016 (in million euros)
- Online research as a share of market research spend worldwide from 2009 to 2017
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.