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Factors which decrease willingness to work with market research 2015
Factors which decrease willingness to work with market research 2015
Which factors would discourage you from working with market research?*
This statistic shows which factors decrease willingness to work with market research. 23 percent of survey respondents said they would not engage with market research as it was not cost effective.
Which factors would discourage you from working with market research?*
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| Share of respondents | |
|---|---|
| It is not necessary to use | 45% |
| Lack of proof that survey data works | 30% |
| Lack of capability | 28% |
| Not cost effective | 23% |
| Lack of understanding of medium | 23% |
| Share of respondents | |
|---|---|
| It is not necessary to use | 45% |
| Lack of proof that survey data works | 30% |
| Lack of capability | 28% |
| Not cost effective | 23% |
| Lack of understanding of medium | 23% |
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Description
Source
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This statistic shows which factors decrease willingness to work with market research. 23 percent of survey respondents said they would not engage with market research as it was not cost effective.
Show more- Show sources information
- Show publisher information
- Release date
- July 2015
- Region
- Worldwide
- Supplementary notes
-
* The source does not provide detailed information regarding the questions. The chosen wording here might therefore differ slightly from the survey.
Multiple answers were possible.
The source does not specify the number of respondents, or the type or date of survey.
Source
- Show sources information
- Show publisher information
- Release date
- July 2015
More information
- Region
- Worldwide
- Supplementary notes
-
* The source does not provide detailed information regarding the questions. The chosen wording here might therefore differ slightly from the survey.
Multiple answers were possible.
The source does not specify the number of respondents, or the type or date of survey.
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Statistics on "Market research"
- Industry overview
The most important statistics
- Global revenue of market research from 2008 to 2017 (in billion U.S. dollars)Global revenue of market research from 2008 to 2017
- Global revenue of market research from 2009 to 2017, by region (in billion U.S. dollars)Global revenue of market research by region 2009-2017
- Distribution of global market research revenue in 2017, by regionDistribution of global market research revenue by region 2017
- Annual growth in market research revenue worldwide in 2017, by regionAnnual growth in market research revenue worldwide by region 2017
- Market share of the market research industry worldwide in 2017, by countryMarket share of the market research industry worldwide by country 2017
- Countries with the largest market research revenue worldwide in 2017 (in billion U.S. dollars)Countries with the largest market research revenue worldwide 2017
- Leading market research companies worldwide in 2017, by global research revenue (in billion U.S. dollars)Leading market research companies worldwide by global research revenue 2017
- Global leaders
The most important statistics
- Research revenue of Nielsen Holdings worldwide from 2006 to 2017 (in billion U.S. dollars)Research revenue of Nielsen Holdings worldwide 2006-2017
- Number of full-time Nielsen Holdings employees in the United States from 2007 to 2017Number of full-time Nielsen Holdings employees in the U.S. 2007-2017
- Research revenue of Kantar worldwide from 2006 to 2017 (in billion U.S. dollars)*Research revenue of Kantar worldwide 2006-2017
- Number of full-time employees at Kantar in the United States from 2007 to 2017*Number of full-time employees at Kantar in the U.S. 2007-2017
- Research revenue of IQVIA worldwide from 2013 to 2017 (in billion U.S. dollars)Research revenue of IQVIA worldwide 2013-2017
- Revenue of Ipsos worldwide from 2000 to 2018 (in billion euros)Revenue of Ipsos 2000-2018
- Number of Ipsos employees worldwide from 2000 to 2017Number of Ipsos employees worldwide 2000-2017
- Revenue of GfK Group worldwide from 2007 to 2017 (in billion U.S. dollars)Revenue of GfK Group worldwide 2007-2017
- Research methods
The most important statistics
- Global distribution of revenues in market research by method of survey in 2017Market research: global distribution of revenues by method of survey 2017
- Countries with the largest share of online market research spending worldwide in 2017Countries with the largest share of online market research spend 2017
- Countries with the largest share of face-to-face market research spending worldwide in 2017Countries with the largest share of face-to-face market research spend 2017
- Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*Most used quantitative methods in the market research industry worldwide 2018
- Share of traditional qualitative methods used in the market research industry worldwide in Q3 and Q4 2018Most used qualitative methods used in the market research industry worldwide 2017
- Emerging research approaches used in the market research industry worldwide in Q3 and Q4 2018Emerging market research approaches used worldwide 2018
- Tasks performed in a typical work week in the market research industry worldwide in Q3 and Q4 2017Tasks performed in a typical work week in the market research industry worldwide 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Factors which increase willingness to work with market research 2015
- Italy: advertising output 2004-2016
- Fastest growing market research markets in Asia Pacific 2016
- Westat's market research revenue worldwide 2010-2017
- Market research companies leading client sectors in Canada 2017
- Earnings before interest and tax of GfK Group worldwide 2007-2016
- Leading client sectors for North American market research firms 2017
- Colombia: main market research companies 2017, by market share
- Online research as a share of global market research spend 2009-2017
- Total assets of GfK Group worldwide 2007-2016
- Fastest growing market research markets in Europe 2017
- Colombia: market research industry net sales 2016-2017
- Italy: turnover of the advertising and market research 2010-2016
- Market research revenue worldwide by client sector 2017
- Italy: turnover of the advertising and market research 2013-2016, by sector
- Research and development costs of GfK Group worldwide 2009-2016
- Largest market research agencies in the Netherlands 2017, by number of FTE
Statistics on "Market research"
- Global revenue of market research from 2008 to 2017 (in billion U.S. dollars)
- Global revenue of market research from 2009 to 2017, by region (in billion U.S. dollars)
- Distribution of global market research revenue in 2017, by region
- Annual growth in market research revenue worldwide in 2017, by region
- Market share of the market research industry worldwide in 2017, by country
- Countries with the largest market research revenue worldwide in 2017 (in billion U.S. dollars)
- Leading market research companies worldwide in 2017, by global research revenue (in billion U.S. dollars)
- Research revenue of Nielsen Holdings worldwide from 2006 to 2017 (in billion U.S. dollars)
- Number of full-time Nielsen Holdings employees in the United States from 2007 to 2017
- Research revenue of Kantar worldwide from 2006 to 2017 (in billion U.S. dollars)*
- Number of full-time employees at Kantar in the United States from 2007 to 2017*
- Research revenue of IQVIA worldwide from 2013 to 2017 (in billion U.S. dollars)
- Revenue of Ipsos worldwide from 2000 to 2018 (in billion euros)
- Number of Ipsos employees worldwide from 2000 to 2017
- Revenue of GfK Group worldwide from 2007 to 2017 (in billion U.S. dollars)
- Global research revenue generated by Information Resources Inc. (IRi) from 2010 to 2017 (in million U.S. dollars)
- Global distribution of revenues in market research by method of survey in 2017
- Countries with the largest share of online market research spending worldwide in 2017
- Countries with the largest share of face-to-face market research spending worldwide in 2017
- Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*
- Share of traditional qualitative methods used in the market research industry worldwide in Q3 and Q4 2018
- Emerging research approaches used in the market research industry worldwide in Q3 and Q4 2018
- Tasks performed in a typical work week in the market research industry worldwide in Q3 and Q4 2017
- Which factors influence willingness to work with market research?
- Annual output at basic price of advertising and market research in Italy from 2004 to 2016 (in million euros)
- Fastest growing market research markets in the Asia Pacific region in 2016
- Global market research revenue generated by Westat from 2010 to 2017 (in million U.S. dollars)
- Leading client sectors of market research companies in Canada in 2017, by share of research sales
- Earnings before interest and tax of GfK Group worldwide from 2007 to 2016 (in million euros)
- Leading client sectors of market research companies in North America in 2017, by share of research sales
- Leading companies in the market research industry in Colombia in 2017, based on market share
- Online research as a share of market research spend worldwide from 2009 to 2017
- Total assets of GfK Group worldwide from 2007 to 2016 (in billion euros)
- Fastest growing market research markets in Europe in 2017
- Net sales of the market research industry in Colombia in 2016 and 2017 (in billion Colombian pesos)
- Annual turnover of the advertising and market research in Italy from 2010 to 2016 (in 1,000 euros)
- Distribution of market research revenue worldwide in 2017, by client sector
- Annual turnover of the advertising and market research in Italy from 2013 to 2016, by sector (in 1,000 euros)
- Research and development costs of GfK Group worldwide from 2009 to 2016 (in million euros)
- Leading market research agencies in the Netherlands in 2017, by number of FTE
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