This statistic shows which factors decrease willingness to work with market research. 23 percent of survey respondents said they would not engage with market research as it was not cost effective.
Which factors would discourage you from working with market research?*
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Statistics on Market research
Industry overview
8
- Premium Statistic Global revenue of the market research industry 2008-2021
- Premium Statistic Global revenue of the market research industry by region 2009-2021
- Premium Statistic Distribution of global market research revenue by region 2021
- Premium Statistic Annual growth in market research revenue worldwide by region 2021
- Premium Statistic Market share of the market research industry worldwide by country 2021
- Premium Statistic Countries with the largest market research revenue worldwide 2020
- Premium Statistic Leading market research companies worldwide by global research revenue 2016-2021
- Basic Statistic Development of researcher skills prioritized by clients & providers worldwide 2021
Global leaders
8
- Premium Statistic Research revenue of Nielsen Holdings worldwide 2006-2021
- Premium Statistic Number of full-time Nielsen Holdings employees in the U.S. 2007-2021
- Premium Statistic Research revenue of Kantar worldwide 2006-2021
- Premium Statistic Number of full-time employees at Kantar in the U.S. 2007-2021
- Premium Statistic Research revenue of IQVIA worldwide 2013-2021
- Premium Statistic Revenue of Ipsos worldwide 2000-2021
- Basic Statistic Number of Ipsos employees worldwide 2000-2021
- Premium Statistic Research revenue of GfK worldwide 2007-2021
Research methods
6
- Premium Statistic Market research: research services contributing the most to revenues 2021, by type
- Premium Statistic Sectors concentrating the most spending on market research 2020, by client's sector
- Premium Statistic Global spending on market research services in 2020, by survey type
- Basic Statistic Most used quantitative methods in the market research industry worldwide 2020
- Premium Statistic Most used qualitative methods used in the market research industry worldwide 2020
- Premium Statistic Emerging market research approaches used worldwide 2020
Further related statistics
15
- Factors which increase willingness to work with market research 2015
- Market research revenue worldwide by client sector 2019
- Market research markets sales growth APAC 2020, by country or region
- Leading client sectors for North American market research firms 2019
- Fastest growing market research markets in Europe 2019
- Total assets of GfK Group worldwide 2009-2016
- Online research as a share of global market research spend 2009-2019
- Market research spend by financial services companies U.S. 2013-2019
- Income of GfK Group worldwide 2007-2016
- Largest market research agencies in the Netherlands 2018, by number of FTE
- Market research companies leading client sectors in Canada 2019
- Earnings before interest and tax of GfK Group worldwide 2007-2016
- Westat's market research revenue worldwide 2010-2019
- Number of employees of GfK Group worldwide 2005-2016
- Number of women working in the R&D sector in Romania 2017-2019
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Statistics
- Factors which increase willingness to work with market research 2015
- Market research revenue worldwide by client sector 2019
- Market research markets sales growth APAC 2020, by country or region
- Leading client sectors for North American market research firms 2019
- Fastest growing market research markets in Europe 2019
- Total assets of GfK Group worldwide 2009-2016
- Online research as a share of global market research spend 2009-2019
- Market research spend by financial services companies U.S. 2013-2019
- Income of GfK Group worldwide 2007-2016
- Largest market research agencies in the Netherlands 2018, by number of FTE
- Market research companies leading client sectors in Canada 2019
- Earnings before interest and tax of GfK Group worldwide 2007-2016
- Westat's market research revenue worldwide 2010-2019
- Number of employees of GfK Group worldwide 2005-2016
- Number of women working in the R&D sector in Romania 2017-2019
Raconteur. (July 28, 2015). Which factors would discourage you from working with market research?* [Graph]. In Statista. Retrieved February 05, 2023, from https://www.statista.com/statistics/451857/factors-which-decrease-willingness-to-work-with-market-resarch/
Raconteur. "Which factors would discourage you from working with market research?*." Chart. July 28, 2015. Statista. Accessed February 05, 2023. https://www.statista.com/statistics/451857/factors-which-decrease-willingness-to-work-with-market-resarch/
Raconteur. (2015). Which factors would discourage you from working with market research?*. Statista. Statista Inc.. Accessed: February 05, 2023. https://www.statista.com/statistics/451857/factors-which-decrease-willingness-to-work-with-market-resarch/
Raconteur. "Which Factors Would Discourage You from Working with Market Research?*." Statista, Statista Inc., 28 Jul 2015, https://www.statista.com/statistics/451857/factors-which-decrease-willingness-to-work-with-market-resarch/
Raconteur, Which factors would discourage you from working with market research?* Statista, https://www.statista.com/statistics/451857/factors-which-decrease-willingness-to-work-with-market-resarch/ (last visited February 05, 2023)
Which factors would discourage you from working with market research?* [Graph], Raconteur, July 28, 2015. [Online]. Available: https://www.statista.com/statistics/451857/factors-which-decrease-willingness-to-work-with-market-resarch/