Factors which decrease willingness to work with market research 2015

Which factors would discourage you from working with market research?*

Factors which decrease willingness to work with market research 2015 This statistic shows which factors decrease willingness to work with market research. 23 percent of survey respondents said they would not engage with market research as it was not cost effective.
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Which factors would discourage you from working with market research?*

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Share of respondents
It is not necessary to use45%
Lack of proof that survey data works30%
Lack of capability28%
Not cost effective23%
Lack of understanding of medium23%
Share of respondents
It is not necessary to use45%
Lack of proof that survey data works30%
Lack of capability28%
Not cost effective23%
Lack of understanding of medium23%
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This statistic shows which factors decrease willingness to work with market research. 23 percent of survey respondents said they would not engage with market research as it was not cost effective.
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