Interactive retail revenue and share in all retail in Germany 2014-2017

This statistic shows data on the revenue from interactive retail and its share in the total revenue of the retail sector in Germany from 2014 to 2017. In 2017, the estimated revenue from interactive retail amounted to roughly 67 billion euros (a 13.2 percent share in total retail revenue).

Interactive retail revenue and share of total retail revenue in Germany from 2014 to 2017

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Release date

January 2018



Survey time period

2014 to 2017

Special properties

Online and mail-order business; net figures

Supplementary notes

* The share in total retail is an estimate.
Revenues in interactive retail are a sum of revenues through classic order methods and e-commerce revenues.

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