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Level of preparedness for the digital future of marketing departments in Germany 2014

This statistic shows the results of a survey on how retail managers and marketing executives estimated the preparedness of their marketing team for the digital future in Germany in 2014. During the survey period it was found that roughly 27 percent of the responding marketing executives stated that their marketing division was well prepared for the digital future.

Is your marketing division well prepared for the digital future?

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Source

Release date

November 2014

Region

Germany

Survey time period

2014

Number of respondents

64 respondents

Special properties

retail managers and heads of marketing

Supplementary notes

The source does not specify the date of the survey.

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