Level of preparedness for the digital future of marketing departments in Germany 2014

Is your marketing division well prepared for the digital future?

Level of preparedness for the digital future of marketing departments in Germany 2014 This statistic shows the results of a survey on how retail managers and marketing executives estimated the preparedness of their marketing team for the digital future in Germany in 2014. During the survey period it was found that roughly 27 percent of the responding marketing executives stated that their marketing division was well prepared for the digital future.
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Is your marketing division well prepared for the digital future?

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ManagersHeads of marketing
Small corrections needed45%59%
No, the marketing division needs to be reinvented33%14%
Yes, well prepared20%27%
No answer2%0%
ManagersHeads of marketing
Small corrections needed45%59%
No, the marketing division needs to be reinvented33%14%
Yes, well prepared20%27%
No answer2%0%
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This statistic shows the results of a survey on how retail managers and marketing executives estimated the preparedness of their marketing team for the digital future in Germany in 2014. During the survey period it was found that roughly 27 percent of the responding marketing executives stated that their marketing division was well prepared for the digital future.
Show more
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