Global spending on market research services in 2020, by survey type

Published by Statista Research Department, Apr 27, 2022
In 2020, about 20 percent of the global spending made on market research was directed to CRM systems (customer satisfaction) surveys. During that same year, further 14 percent of this spending was absorbed by user experience survey services.

Global distribution of the spending in market research services by method of survey in 2020

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