In 2020, about 20 percent of the global spending made on market research was directed to CRM systems (customer satisfaction) surveys. During that same year, further 14 percent of this spending was absorbed by user experience survey services.
Global distribution of the spending in market research services by method of survey in 2020
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Online research as a share of global market research spend 2009-2019
- Westat's market research revenue worldwide 2010-2019
- Fastest growing market research markets in Europe 2019
- Market research markets sales growth APAC 2020, by country or region
- Market research spend by financial services companies U.S. 2013-2019
- Factors which decrease willingness to work with market research 2015
- Factors which increase willingness to work with market research 2015
- Market research revenue worldwide by client sector 2019
- Market research companies leading client sectors in Canada 2019
- Earnings before interest and tax of GfK Group worldwide 2007-2016
- Market research revenue in China 2009-2018
- Market research revenue in Japan 2011-2020
- Turnover of advertising and market research sector in Croatia 2011-2020
- Turnover of advertising and market research sector in the UK 2009-2018
- Number of employees working in the R&D sector in Romania 2017-2019
- Industry revenue of “market research and public opinion polling“ in South Africa 2011-2023
- Industry revenue of “marketing research and public opinion polling“ in Ohio 2012-2024
ESOMAR. (December 31, 2021). Global distribution of the spending in market research services by method of survey in 2020 [Graph]. In Statista. Retrieved June 26, 2022, from https://www.statista.com/statistics/452234/global-spending-on-market-research-by-type-of-survey/
ESOMAR. "Global distribution of the spending in market research services by method of survey in 2020." Chart. December 31, 2021. Statista. Accessed June 26, 2022. https://www.statista.com/statistics/452234/global-spending-on-market-research-by-type-of-survey/
ESOMAR. (2021). Global distribution of the spending in market research services by method of survey in 2020. Statista. Statista Inc.. Accessed: June 26, 2022. https://www.statista.com/statistics/452234/global-spending-on-market-research-by-type-of-survey/
ESOMAR. "Global Distribution of The Spending in Market Research Services by Method of Survey in 2020." Statista, Statista Inc., 31 Dec 2021, https://www.statista.com/statistics/452234/global-spending-on-market-research-by-type-of-survey/
ESOMAR, Global distribution of the spending in market research services by method of survey in 2020 Statista, https://www.statista.com/statistics/452234/global-spending-on-market-research-by-type-of-survey/ (last visited June 26, 2022)