Cosmetic sales value in the Netherlands 2008-2018

In 2018, the sales value of cosmetics in the Netherlands was roughly 2.4 billion euros. This was a 2.3 percent increase in comparison to the previous year and the second-highest sales value reached in the past decade. The sales value of cosmetics peaked in 2012, at just under 2.5 billion euros.

 Fragrances largest segment… 

  The cosmetics market is divided in several segments, of which the largest is the fragrances segment. In 2017, fragrances had a market share of just over 19 percent. In total, this segment was valued at nearly 470 million euros that year.

… but skin care is nearly as large

   The second-largest cosmetics segment was the skin care segment, which held a market share of nearly 18 percent in 2017. Since reaching the lowest point in 2015, skin care products sales have been on the rise in the Netherlands. Whereas in 2015, the sales value of this segment was just over 411 million euros, by 2018 this had increased to roughly 438 million euros.

Domestic sales value of cosmetic products in the Netherlands from 2008 to 2018

Sales in million euros
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Release date




Survey time period

2008 to 2018

Supplementary notes

The figures have been taken from several publications.

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