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Cosmetic sales value in the Netherlands 2008-2019

In 2019, the sales value of cosmetics in the Netherlands was roughly 2.4 billion euros. This was a 1.5 percent increase in comparison to the previous year. The sales value of cosmetics peaked in 2012, at just under 2.5 billion euros.

 Fragrances largest segment… 

  The cosmetics market is divided in several segments, of which the largest is the fragrances segment. In 2019, fragrances had a market share of just over 18 percent. In total, this segment was valued at nearly 442 million euros that year.

… but skin care is nearly as large

   The second-largest cosmetics segment was the skin care segment, which held a market share of nearly 18 percent in 2019. Since reaching the lowest point in 2015, skin care products sales have been on the rise in the Netherlands. Whereas in 2015, the sales value of this segment was just over 411 million euros, by 2019 this had increased to roughly 429 million euros.

Domestic sales value of cosmetic products in the Netherlands from 2008 to 2019

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Release date




Survey time period

2008 to 2019

Supplementary notes

The figures have been taken from several publications.

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