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Have you ever posed a question (enquiry/complaint) to a brand on a social media platform?

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Consumer survey: contacting retail brands using social media in the UK 2015, by age This statistic depicts the share of UK consumers who have ever posed a question (enquiry or complaint) to a retail brand on a social media platform, by age, as of 2015. The majority of respondents across all age groups had never posed a question to a brand on a social media platform. This was particularly true of older generations, with only 9.5 percent of respondents aged 55 and over having ever sent an enquiry or a complaint to a retail brand via social media.
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Description Source More information
This statistic depicts the share of UK consumers who have ever posed a question (enquiry or complaint) to a retail brand on a social media platform, by age, as of 2015. The majority of respondents across all age groups had never posed a question to a brand on a social media platform. This was particularly true of older generations, with only 9.5 percent of respondents aged 55 and over having ever sent an enquiry or a complaint to a retail brand via social media.
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Release date
2015
Region
United Kingdom
Survey time period
2015
Number of respondents
2,000 respondents
Age group
18 years and older
Special properties
Consumers, representative of UK population
Method of interview
Panel survey

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