E-mail subject personalization influence on open rate America Q1 2015, by industry

The statistic illustrates the positive effect of e-mail subject line personalization on unique open rate worldwide in the first quarter of 2015, broken down by industry. According to the source, the travel industry benefitted significantly by personalizing e-mail subject lines, with open rates having increased by 40.8 percent compared to Q1 benchmarks.

Positive influence of subject line personalization on e-mail unique open rate in North America in 1st quarter 2015, by industry

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Release date

June 2015


North America

Survey time period

Q1 2015

Special properties

based on Experian Marketing Services clients' mailings; broader industry metrics may vary

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