The statistic illustrates the positive effect of e-mail subject line personalization on unique open rate worldwide in the first quarter of 2015, broken down by industry. According to the source, the travel industry benefitted significantly by personalizing e-mail subject lines, with open rates having increased by 40.8 percent compared to Q1 benchmarks.
Positive influence of subject line personalization on e-mail unique open rate in North America in 1st quarter 2015, by industry
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Experian, & MarketingSherpa. (June 16, 2015). Positive influence of subject line personalization on e-mail unique open rate in North America in 1st quarter 2015, by industry [Graph]. In Statista. Retrieved December 12, 2024, from https://www.statista.com/statistics/452690/subject-line-personalization-influence-email-open-rate-industry/
Experian, und MarketingSherpa. "Positive influence of subject line personalization on e-mail unique open rate in North America in 1st quarter 2015, by industry." Chart. June 16, 2015. Statista. Accessed December 12, 2024. https://www.statista.com/statistics/452690/subject-line-personalization-influence-email-open-rate-industry/
Experian, MarketingSherpa. (2015). Positive influence of subject line personalization on e-mail unique open rate in North America in 1st quarter 2015, by industry. Statista. Statista Inc.. Accessed: December 12, 2024. https://www.statista.com/statistics/452690/subject-line-personalization-influence-email-open-rate-industry/
Experian, and MarketingSherpa. "Positive Influence of Subject Line Personalization on E-mail Unique Open Rate in North America in 1st Quarter 2015, by Industry." Statista, Statista Inc., 16 Jun 2015, https://www.statista.com/statistics/452690/subject-line-personalization-influence-email-open-rate-industry/
Experian & MarketingSherpa, Positive influence of subject line personalization on e-mail unique open rate in North America in 1st quarter 2015, by industry Statista, https://www.statista.com/statistics/452690/subject-line-personalization-influence-email-open-rate-industry/ (last visited December 12, 2024)
Positive influence of subject line personalization on e-mail unique open rate in North America in 1st quarter 2015, by industry [Graph], Experian, & MarketingSherpa, June 16, 2015. [Online]. Available: https://www.statista.com/statistics/452690/subject-line-personalization-influence-email-open-rate-industry/