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Positive influence of subject line personalization on e-mail unique open rate in North America in 1st quarter 2015, by industry

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E-mail subject personalization influence on open rate America Q1 2015, by industry The statistic illustrates the positive effect of e-mail subject line personalization on unique open rate worldwide in the first quarter of 2015, broken down by industry. According to the source, the travel industry benefitted significantly by personalizing e-mail subject lines, with open rates having increased by 40.8 percent compared to Q1 benchmarks.
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Percent lift compared to Q1 benchamarks
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Percent lift compared to Q1 benchamarks
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Description Source More information
The statistic illustrates the positive effect of e-mail subject line personalization on unique open rate worldwide in the first quarter of 2015, broken down by industry. According to the source, the travel industry benefitted significantly by personalizing e-mail subject lines, with open rates having increased by 40.8 percent compared to Q1 benchmarks.
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Release date
June 2015
Region
North America
Survey time period
Q1 2015
Special properties
based on Experian Marketing Services clients' mailings; broader industry metrics may vary

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