Reasons for not spending more on mobile location-based ads worldwide 2015

The statistic shows the leading reasons why marketing professionals worldwide do not spend more on location-based advertising as of May 2015. It was found that 23 percent of agency marketers and 21 percent of brand marketers said that the inability to measure success was the main reason holding them back from increasing location-based advertising budgets.

Reasons for not spending more on mobile location-based advertising according to marketing professionals worldwide as of May 2015

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Release date

August 2015



Survey time period

May 2015

Number of respondents

agencies n = 172; brands n = 402

Special properties

among those who use location based targeting in mobile ad campaigns

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