Online purchases of clothing and shoes in Germany 2013-2016

This statistic shows the results of a survey on clothing and shoe purchases online in Germany from 2013 to 2016. In 2016, roughly 27.18 million people among the German-speaking population aged 14 years and older had purchased fashion articles on the internet.

Number of online shoppers who bought clothing and shoes on the internet in Germany in 2013 and 2016

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Source

Release date

November 2016

Region

Germany

Survey time period

2013 to 2016

Age group

14 years and older

Special properties

German-speaking online customers

Method of interview

Face-to-face interview

Supplementary notes

Information on the basic population:
This survey is based on the German-speaking population aged 14 years and older, in private households at the place of main residence.

Information on random sample:
2013: 8,702 respondents, projected base of 70.33 million persons
2014: 8,156 respondents, projected base of 70.52 million persons
2015: 7,009 respondents, projected base of 69.24 million persons
2016: 7,026 respondents, projected base of 69.56 million persons

Information on the target group "German-speaking online buyers":
2013: projected base of 43.95 million persons
2014: projected base of 44.16 million persons
2015: projected base of 45.33 million persons
2016: projected base of 47,01 million persons

The wording of the question was: "There are various services and products offered on the internet, which can be used or ordered and have to be paid for. There is a selection of those products on this list. Please indicate all those of which you would say: 'I do/use/buy this on the internet.'
Clothing, Fashion, Shoes."

(Original German question: "Im Internet gibt es ja ganz verschiedene Dienstleistungen, Waren- und Serviceangebote, die man in Anspruch nehmen oder bestellen kann und die man dann bezahlen muss. Hier auf dieser Liste sind verschiedene Angebote aufgeschrieben. Bitte nennen Sie mir alle Punkte, bei denen Sie sagen: 'So etwas mache ich über das Internet, das nutze oder kaufe ich im Internet.'
Produkt: Kleidung, Mode, Schuhe.")

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