Online grocery shopping: customers in Germany 2016

This statistic shows the results of a survey on grocery purchases on the internet in Germany from 2013 to 2016. In 2016, roughly 3.34 million persons among the German-speaking population aged 14 years and older had purchased food or beverages on the internet. An increase compared to the previous year at 3.1 million persons.

Number of online shoppers who bought food or beverages on the internet in Germany from 2013 to 2016 (in millions)

Characteristic	Online buyers in millions
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Release date

November 2016

More information

Region

Germany

Survey time period

2013 to 2016

Age group

14 years and older

Special properties

German-speaking online buyers

Method of interview

Face-to-face interview

Supplementary notes

Information on the basic population:
This survey is based on the German population aged 14 years and older, in private households at the place of main residence.

Information on the basic sample:
2013: 8,702 respondents, projected base of 70.33 million persons
2014: 8,156 respondents, projected base of 70.52 million persons
2015: 7,009 respondents, projected base of 69.24 million persons
2016: 7,026 respondents, projected base of 69.56 million persons

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