Most popular mail order retailers in Germany 2015-2018

This statistic shows the result of a survey on the most popular mail order companies in Germany from 2015 to 2018. In 2018, roughly 43.3 percent of the German-speaking population aged 14 years and older had ordered products from Amazon within the past year.

Ranking of the most popular mail order retailers (orders within the past 12 months) in Germany from 2015 to 2018

2015201620172018
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Source

Release date

November 2018

Region

Germany

Survey time period

2015 to 2018

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on base:
German-speaking population aged 14 years and older

Information on random sample:
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
2018: 23,086 respondents, projected base of 70.45 million persons

The figures refer to the following studies: 2015: 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019.

You can find further information on the methodology of the study here.

Multiple answers were possible. Therefore, percentage points may exceed 100 percent.

This question was phrased by the source as follows: "At which of the following mail order companies have you personally placed an order within the past 12 months, regardless of the type of the order?"
(Original German survey question: "Bei welchem(n) der folgenden Versandhäuser/-anbietern haben Sie persönlich in den letzten zwölf Monaten Bestellungen aufgegeben, unabhängig von der Art der Bestellung?")

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