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Most popular online shopping products and services in Germany 2018-2020

Number of consumers of the most popular online shopping products and services in Germany from 2018 to 2020

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Source

Release date

November 2020

Region

Germany

Survey time period

2018 to 2020

Age group

14 years and older

Special properties

German-speaking e-commerce users

Method of interview

Face-to-face interview

Supplementary notes

* No longer asked after 2017.
Information on base:
The survey is based on the German-speaking population aged 14 years and older in private households at main residence in the Federal Republic of Germany.

Information on random sample:
2015: 23,090 respondents, projected base of 69.24 million people
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,389 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
The figures are based on the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018 VuMA 2019; 2019: VuMA 2020

You will find further information on the methodology here.

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