Try our corporate solution for free!
+1 (212) 419-5770
esther.shaulova@statista.com

Most engaging brands among Millennials in the U.S. 2015

The statistic illustrates the most engaging brands among Millennials in the United States as of August 2015. Among the respondents surveyed, Apple was considered to be the most engaging brand with a 99 percent score.

Most engaging brands among Millennials in the United States as of August 2015

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

August 2015

Region

United States

Survey time period

as of August 2015

Number of respondents

12,300 respondents

Age group

18-34 years

Supplementary notes

A brand’s engagement score is the degree to which it meets expectations against a consumer-generated category-specific ideal. The percentages indicate the degree to which a brand met expectations versus a consumer-generated, category-specific ideal of 100 percent. That ideal is itself based on path-to-purchase drivers that are distinct for each category. By ranking brands against their category ideals, the study is able to then generate cross-category rankings.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Millennials in the U.S."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.