Product and service purchases via the internet in Germany 2018-2021

Published by
Kasia Davies,
Feb 13, 2023
This statistic shows the results of a survey on the most popular e-commerce products and services in Germany from 2015 to 2021. In 2021, over one third of the German-speaking population aged 14 years and older had bought clothing via the internet.

Which of these products or services have you purchased or used via the internet?

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Release date

February 2023

Region

Germany

Survey time period

2018 bis 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

* first asked 2016.
** first asked 2017t
*** not asked after 2017
**** First asked 2018

Information on base:
The survey is based on the German-speaking population aged 14 years and older in private households at main residence in the Federal Republic of Germany.

Information on random sample:
2014: 23,093 respondents, projected base of 70.53 million people
2015: 23,090 respondents, projected base of 69.24 million people
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people


The figures are based on the following studies:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020

You will find further information on the methodology here.

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