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Consumer responses to correctly personalized websites in the U.S. 2015

The statistic shows actions taken by U.S. consumers in response to well-targeted and personalized brand websites as of May 2015. According to the source, 50 percent of respondents said they were more likely to buy products or services if that company's website was personalized based on their specific interests or preferences.

Actions taken by consumers in response to well-targeted and personalized website experiences in the United States as of May 2015

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Release date

May 2015


United States

Survey time period

May 2015

Number of respondents

610 respondents

Special properties

social media active consumers

Supplementary notes

The source phrased the question as follows: "If a company personalizes your experience and the information on their website by catering to your specific interests/preferences, how much more or less likely, if at all, are you to do the following?"

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Statistics on "Marketing personalization in the U.S."

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