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Consumer responses to correctly personalized websites in the U.S. 2015
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Consumer responses to correctly personalized websites in the U.S. 2015
Actions taken by consumers in response to well-targeted and personalized website experiences in the United States as of May 2015
by Statista Research Department,
last edited
May 28, 2015
The statistic shows actions taken by U.S. consumers in response to well-targeted and personalized brand websites as of May 2015. According to the source, 50 percent of respondents said they were more likely to buy products or services if that company's website was personalized based on their specific interests or preferences.
Actions taken by consumers in response to well-targeted and personalized website experiences in the United States as of May 2015
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Description
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by Statista Research Department,
last edited
May 28, 2015
The statistic shows actions taken by U.S. consumers in response to well-targeted and personalized brand websites as of May 2015. According to the source, 50 percent of respondents said they were more likely to buy products or services if that company's website was personalized based on their specific interests or preferences.
- Show sources information
- Show publisher information
- Release date
- May 2015
- Region
- United States
- Survey time period
- May 2015
- Number of respondents
- 610 respondents
- Special properties
- social media active consumers
- Supplementary notes
- The source phrased the question as follows: "If a company personalizes your experience and the information on their website by catering to your specific interests/preferences, how much more or less likely, if at all, are you to do the following?"
Source
- Show sources information
- Show publisher information
- Release date
- May 2015
More information
- Region
- United States
- Survey time period
- May 2015
- Number of respondents
- 610 respondents
- Special properties
- social media active consumers
- Supplementary notes
- The source phrased the question as follows: "If a company personalizes your experience and the information on their website by catering to your specific interests/preferences, how much more or less likely, if at all, are you to do the following?"
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Statistics on "Marketing personalization"
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The most important statistics
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- Leading digital marketing personalization technologies used by large companies worldwide as of May 2016Digital marketing personalization technologies used by companies worldwide 2016
- Share of marketing budgets devoted to personalized digital marketing communications worldwide as of May 2016Share of marketing budget spent on digital personalization worldwide 2016
- Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals worldwide as of March 2018Data used by marketers when targeting for personalization worldwide 2018
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel Share of marketers personalizing by age in the U.S. 2017, by channel
- Marketer perspective
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- Leading benefits from website and in-app personalization according to marketing professionals worldwide as of March 2017Leading website and in-app personalization benefits worldwide 2017
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- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017Perceived ROI level from digital marketing channels worldwide 2017
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- Consumer perspective
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- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017U.S. consumer view of purchase history based mobile shopping recommendations 2017
- Appreciation of personalized recommendations on selected online platforms according to consumers in the United States as of May 2017U.S. consumer appreciation of personalized recommendations on selected platforms 2017
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- Preferred form of retail personalization among shoppers in North America as of November 2017, by age groupNorth American consumer preference of retail personalization form 2017, by age group
- Share of U.S. consumers who expect to be delivered personalized experiences within one hour of identifying themselves to a brand as of September 2017U.S. consumer expected personalized experiences in exchange for personal data 2017
- Share of consumers who think companies are successful at delivering online personalized experiences in the United States as of April 2017, by industryU.S. consumer view of successful online personalization use 2017, by industry
- Effectiveness
The most important statistics
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- Share of consumers who expect personalized shopping experiences vs. their actual experiences as of September 2017, by channelU.S. personalized shopping experiences: expectations vs. reality 2017, by channel
- Ways in which companies are successful at personalization on websites and mobile apps according to consumers in the United States as of April 2017Companies doing well at personalization online in the U.S. 2017
- Ways in which companies are successful at personalization in physical locations according to consumers in the United States as of April 2017Companies doing well at personalization offline in the U.S. 2017
- Share of consumers who find online store product suggestions matching their buying interests in the United States as of May 2017U.S. consumers view of online store product suggestions 2017
- Frequency of purchasing items suggested by online stores in the United States as of May 2017, by incomeFrequency of purchasing items suggested by online stores in the U.S. 2017, by income
The most important statistics
- Key performance indicators (KPIs) of personalized vs. non-personalized e-mail content in the United States as of April 2017KPIs of personalized vs. non-personalized e-mails in the U.S. 2017
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- Average conversion rate of triggered e-mails in the United States in 2016, by order value Triggered e-mails average conversion rates in the U.S. in 2016, by order value
- Revenue per triggered e-mail in the United States in 2016, by type (in U.S. dollars)Revenue per triggered e-mail in the U.S. in 2016, by type
- Personalized e-mail marketing target groups in North America as of September 2016North America: personalized e-mail marketing target groups 2016
- Share of marketers using age data for content personalization in the United States as of September 2017, by channel Share of marketers personalizing by age in the U.S. 2017, by channel
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
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Statistics
- Consumer responses to mistargeted marketing efforts in the U.S. 2015
- Views on receiving targeted advertisements based on user data in Sweden 2018
- Attitudes to selected advertising and marketing messages in France 2013
- French public opinion on marketing practices on e-commerce websites 2018
- Assessment of French about product suggestions on e-commerce websites by age 2018
- Share of marketeers telling the same brand story everywhere in the Netherlands 2016
- Share marketeers adjusting message to the customer context in the Netherlands 2016
- U.S. internet users sharing user data for targeted ads 2018, by age group
- Opinion of French about targeted advertisement on e-commerce websites by age 2018
- PEV charging opportunities - U.S. household survey 2015
- Uncompetitive pricing of speciality purchases: Consumer responses in the UK 2013
- Latin America: public opinion on using big data to target online advertising 2017
- Affects of online reviews sites on restaurants in the U.S. in 2013
- Uncompetitive pricing of consumables: Consumer responses in the United Kingdom 2013
- Type of personal information shared with companies 2015
Studies
- Marketing personalization
- 2019 Trends in Personalization
- Global Data Market Size 2016-2018
- State of Data Report December 2017
- The Data-Centric Organization 2018
- 2018 Trends in Personalization
- The Power Of Me
- The Personalization Imperative For Content Marketing
- Data usage in marketing and advertising
- 2017 Trends in Personalization
- B2C Marcomm Personalization
- Digital Advertising 2020
Statistics on "Marketing personalization"
- Usage of personalization in digital marketing channels worldwide 2018
- Most used types of personalization experiences by marketers worldwide 2017
- Personalization format usage worldwide 2018
- Digital marketing personalization technologies used by companies worldwide 2016
- Share of marketing budget spent on digital personalization worldwide 2016
- Data used by marketers when targeting for personalization worldwide 2018
- Share of marketers personalizing by age in the U.S. 2017, by channel
- Leading website and in-app personalization benefits worldwide 2017
- Main obstacles to using personalization among North American marketers 2017
- Perceived ROI level from digital marketing channels worldwide 2017
- North American company adoption levels of selected marketing technologies in 2017
- Degrees of satisfaction with online channel personalization levels worldwide 2017
- Personalization in marketing - ways of using data 2016
- Understanding of personalization in marketing among U.S. consumers 2017
- Opinions on personalization in marketing in the U.S. 2017
- U.S. consumer view of purchase history based mobile shopping recommendations 2017
- U.S. consumer appreciation of personalized recommendations on selected platforms 2017
- North American consumer preference of retail personalization form 2017, by gender
- North American consumer preference of retail personalization form 2017, by age group
- U.S. consumer expected personalized experiences in exchange for personal data 2017
- U.S. consumer view of successful online personalization use 2017, by industry
- Companies U.S. consumers view as best at personalizing online experiences 2016
- Most effective personalization strategies in the U.S. 2017
- Top-performing e-commerce marketing personalization tactics worldwide 2017
- U.S. personalized shopping experiences: expectations vs. reality 2017, by channel
- Companies doing well at personalization online in the U.S. 2017
- Companies doing well at personalization offline in the U.S. 2017
- U.S. consumers view of online store product suggestions 2017
- Frequency of purchasing items suggested by online stores in the U.S. 2017, by income
- KPIs of personalized vs. non-personalized e-mails in the U.S. 2017
- E-mail tactics seen as driving conversions according to online retailers 2016
- North America: planned changes in e-mail marketing strategies 2016-2018
- Triggered e-mails average conversion rates in the U.S. in 2016, by order value
- Revenue per triggered e-mail in the U.S. in 2016, by type
- North America: personalized e-mail marketing target groups 2016
- U.S. consumers annoyance with selected e-mail marketing practices in 2017
- U.S. consumers' frustration with e-mail personalization errors in 2017
- Consumer responses to mistargeted marketing efforts in the U.S. 2015
- Views on receiving targeted advertisements based on user data in Sweden 2018
- Attitudes to selected advertising and marketing messages in France 2013
- French public opinion on marketing practices on e-commerce websites 2018
- Assessment of French about product suggestions on e-commerce websites by age 2018
- Share of marketeers telling the same brand story everywhere in the Netherlands 2016
- Share marketeers adjusting message to the customer context in the Netherlands 2016
- U.S. internet users sharing user data for targeted ads 2018, by age group
- Opinion of French about targeted advertisement on e-commerce websites by age 2018
- PEV charging opportunities - U.S. household survey 2015
- Uncompetitive pricing of speciality purchases: Consumer responses in the UK 2013
- Latin America: public opinion on using big data to target online advertising 2017
- Affects of online reviews sites on restaurants in the U.S. in 2013
- Uncompetitive pricing of consumables: Consumer responses in the United Kingdom 2013
- Type of personal information shared with companies 2015
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