Tablet users: willingness to pay for online content in Germany 2014

This statistic shows the results of a survey concerning the willingness of tablet users to pay for selected types of online content in comparison to the general population in Germany in 2014. During the survey period it was found that roughly 23 percent of tablet users stated to be willing to pay for access to online encyclopaedias like Wikipedia, if they were no longer available for free. In comparison, only 12.8 percent of the general German-speaking population aged 14 years and above were willing to do the same.

Willingness of tablet users to pay for selected types of online content compared to the general population in Germany in 2014

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Release date

October 2014

More information

Region

Germany

Survey time period

April 16 to July 30, 2014

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

According to this survey, the term tablet user refers to persons who live in a household with a tablet PC and use it personally.

Information on the basic population:
The survey is based on the German-speaking population aged 14 years and older in private households at main residence in the Federal Republic of Germany.

Information on basic sample:
2014: 8,156 respondents, projected base of 70.52 million persons.

Information on the target group "tablet users":
2014: projected base of 10.82 million persons.

The source phrased the survey question as follows: "This list contains a number of services that are available for smartphones or tablet PCs on the internet or as apps. In case they were no longer available for free, for which services would you be willing to pay?"
(Original German question: "Hier auf dieser Liste stehen einige Angebote, die es im Internet oder als App für Smartphones oder Tablet-PC gibt. Für welche davon wären Sie bereit, etwas zu bezahlen, wenn es diese nicht mehr kostenlos geben würde?")

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