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Shopping on the internet in Germany 2017-2021, by gender

Share of internet users who ordered products and services online (online shopping) in Germany from 2017 to 2021, by gender

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Source

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Release date

November 2021

Region

Germany

Survey time period

2018 to 2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on main unit:
The survey is based on the German-speaking population aged 14 years and older.
2021: 23,299 respondents, projection to 70.54 million people
Information on target group "Women":
2021: 11,992 respondents, projection to 35.75 million people
Information on target group "Men":
2021: 11,307 respondents, projection to 34.79 million people The figures refer to the following studies:
2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022

You can find more information on the methodology of the study here and in the report.

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Statistics on "Consumer trends in Germany"

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