Shopping on the internet in Germany 2015-2019, by gender

This statistic shows the results of a survey on online shopping in Germany from 2015 to 2019, broken down by gender. In 2019, about 66.4 percent of German women aged 14 years and older had purchased products or services on the internet before.

Share of internet users who ordered products and services online (online shopping) in Germany from 2015 to 2019, by gender

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Source

Release date

November 2019

Region

Germany

Survey time period

2015 to 2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on main unit:
The survey is based on the German-speaking population aged 14 years and older.
2019: 23,120 respondents, projected base of 70.60 million persons
Information on target group "Women":
2019: Projection to 35.76 million persons.
Information on target group "Men":
2019: Projection to 34.84 million persons. The figures refer to the following studies:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020

You can find more information on the methodology of the study here.

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Statistics on "Online retailers in Germany "

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