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Reasons for not returning to an online shopping site in Spain May 2015

This statistic displays the reasons for abandoning an online purchase website in Spain as of May 2015. While hidden costs was a major reason for not returning to an online shopping site, confusing or unclear prices was given by almost 20 percent of respondents as a reason for abandoning a site.

Thinking of online shops where you only shopped once, why did you not go back?

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Release date

June 2015



Survey time period

May 2015

Number of respondents

805 respondents

Age group

16-55 years

Special properties

members of online panel who shopped online

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The original question, in Spanish, was posed as follows:
Piensa en aquellas webs de compras online donde hayas comprado sólo una vez. ¿Podrías indicarnos por qué motivos has comprado sólo una vez (no has repetido compra) en esta web?

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