Purchases of consumer electronics from major online retailers in Germany 2013-2016

This statistic shows the results of a survey on purchases of consumer electronics from major online retailers in Germany in 2013 and 2016. In 2013, roughly 19.47 million German consumers aged 14 years and older purchased devices like telephones, cameras, TVs or computers from major internet retailers like Amazon.

Number of persons who usually bought electronic devices like TVs, computers, phones and cameras from major online retailers (e.g. Amazon) in Germany in 2013 and 2016

Number of persons in millions
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Source

Release date

November 2016

Region

Germany

Survey time period

2013 to 2016

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on the basic population:
The survey is based on the German-speaking population aged 14 years and older in private households at main residence in the Federal Republic of Germany.

Information on random sample:
2013: 8,702 respondents, projected base of 70.33 million persons
2014: 8,156 respondents, projected base of 70.52 million persons
2015: 7,009 respondents, projected base of 69.24 million persons

The source phrased the survey question as follows: "When purchasing electronic devices like TVs, computers, phones or cameras, where you usually buy these products? Please tell me according to this list." (Original German survey question: "Wenn Sie technische Geräte wie Fernseher, Computer, Telefon und Kameras kaufen, wo kaufen Sie diese Geräte dann normalerweise? Bitte sagen Sie es mir nach dieser Liste hier.")

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Statistics on "Online retailers in Germany "

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