Paid online services: usage in Germany 2023

This statistic shows the results of a survey concerning the usage of fee-based online services in Germany from 2019 to 2023. In 2023, there were roughly 53.81 million internet users among the German-speaking population aged 14 years and older who had already used or purchased paid services on the internet.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of internet users who used paid online services in Germany from 2019 to 2023 (in millions)

Characteristic	Internet users in millions
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

Release date

June 2023

More information

Region

Germany

Survey time period

2019 to 2023

Age group

14 years and older

Special properties

German-speaking internet users

Method of interview

Face-to-face interview

Supplementary notes

Information on the population:
German-speaking population aged 14 years and older in private households at main place of residence in the Federal Republic of Germany.

Information on total sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.6 million people
2023: 23,524 respondents, representing 70.08 million people

For additional information on the methodology see here.

The source phrased the survey question as follows: "There are numerous services and products offered on the internet which one can use or order and which then have to be paid for, for example buying books or clothing or booking rental cars etc. Have you ever ordered anything on the internet that you had to pay for?" (Direct translation from German: „Im Internet gibt es ganz verschiedene Dienstleistungen, Waren- und Serviceangebote, die man in Anspruch nehmen oder bestellen kann und die man dann bezahlen muss, z. B. Bücher oder Kleidung kaufen, einen Mietwagen oder eine Reise buchen usw. Haben Sie über das Internet schon einmal etwas bestellt oder in Anspruch genommen, das etwas gekostet hat?")

Citation formats