Paid online services: usage frequency in Germany

This statistic shows the results of a survey concerning the usage frequency of fee-based services and offers on the internet in Germany from 2019 to 2023. In 2023, roughly 14.46 million German online consumers aged 14 years and older purchased paid services online several times a month.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of online consumers who used paid services and offers on the internet in Germany from 2019 to 2023, by usage frequency (in millions)

Characteristic	Once a week or more	Several times a month	Once a month	Several times a year	Once a year	Less than once a year	No online purchases
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Release date

June 2023

More information

Region

Germany

Survey time period

2019 to 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on the population:
German-speaking population aged 14 years and older in private households at main place of residence in the Federal Republic of Germany.

Information on total sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.6 million people
2023: 23,524 respondents, representing 70.08 million people

For additional information on the methodology used, see here.

The question was phrased by the source as follows: "How often do you order products online or use paid online services? By your estimate, is it..."
(Original German question: "Und wie häufig bestellen Sie normalerweise etwas im Internet oder nehmen im Internet etwas in Anspruch, das etwas kostet? Würden Sie sagen ...")

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