Consumer perception of e-mail advertising in the U.S. 2010-2014

The statistic shows consumer attitudes towards e-mail marketing in the United States in 2010, 2012 and 2014. According to the source, 59 percent of consumers surveyed in 2010 said they deleted most advertising e-mails without reading them; in 2014 the same statement was made by 42 percent of respondents.

Consumer attitudes to e-mail marketing in the United States in 2010, 2012 and 2014

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Release date

October 2014


United States

Survey time period

2010, 2012 and 2014

Number of respondents

2010: n = 5,022; 2012: n = 30,475; 2014: n = 33,456

Age group

18 years and older

Special properties

online adults

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Statistics on "E-mail usage in the United States"

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