Consumer perception of e-mail advertising in the U.S. 2010-2014
The statistic shows consumer attitudes towards e-mail marketing in the United States in 2010, 2012 and 2014. According to the source, 59 percent of consumers surveyed in 2010 said they deleted most advertising e-mails without reading them; in 2014 the same statement was made by 42 percent of respondents.