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Market share of internet pure players and offline mail order retailers in Germany from 2010 to 2020*

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Market share of pure online and offline mail order retailers in Germany 2010-2020 This statistic shows a comparison of the market share of internet pure players and offline mail order retailers in Germany in 2010 and 2012, and a forecast for 2020. For 2020, the IfH expects the market share of retailers that sell their products solely online to increase to roughly 8.4 percent.
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Offline mail order retailersInternet pure players
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Offline mail order retailersInternet pure players
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Description Source More information
This statistic shows a comparison of the market share of internet pure players and offline mail order retailers in Germany in 2010 and 2012, and a forecast for 2020. For 2020, the IfH expects the market share of retailers that sell their products solely online to increase to roughly 8.4 percent.
Show more
Release date
April 2014
Region
Germany
Survey time period
As of April 2014
Age group
Supplementary notes
* Forecast.
The term offline mail order retailer refers to companies that offer product orders via catalogue, post card or phone.

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