Would you prefer to buy the following products via online or mail order retail or would you rather buy them in a shop?

Shopping behavior: online versus traditional retail in Germany 2016, by product group This statistic shows the results of a survey on the shopping preferences of consumers regarding online and mail order retail compared to traditional retail in Germany in 2016, broken down by product group. During the survey period it was found that 93.2 percent of German consumers favored traditional retail trade when it came to grocery shopping.
Show more
Loading statistic...
Expand statistic
Online and mail order retailTraditional retail
Books61.6%38.4%
Consumer electronics, media, video and audio recordings59.2%40.8%
Telecommunications, mobile phones and accessories58.4%41.6%
Computers and accessories57.3%42.7%
Gift vouchers of various retailers53.6%46.4%
Toys45.1%54.9%
Clothing, textiles, shoes42%58%
Pharmaceuticals32.1%67.9%
Jewellery and watches29.5%70.5%
Furniture and decoration21.4%78.6%
DIY and home improvement, garden accessories and flowers15.4%84.6%
Groceries6.8%93.2%
Online and mail order retailTraditional retail
Books61.6%38.4%
Consumer electronics, media, video and audio recordings59.2%40.8%
Telecommunications, mobile phones and accessories58.4%41.6%
Computers and accessories57.3%42.7%
Gift vouchers of various retailers53.6%46.4%
Toys45.1%54.9%
Clothing, textiles, shoes42%58%
Pharmaceuticals32.1%67.9%
Jewellery and watches29.5%70.5%
Furniture and decoration21.4%78.6%
DIY and home improvement, garden accessories and flowers15.4%84.6%
Groceries6.8%93.2%
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment

Description

Source

More information

This statistic shows the results of a survey on the shopping preferences of consumers regarding online and mail order retail compared to traditional retail in Germany in 2016, broken down by product group. During the survey period it was found that 93.2 percent of German consumers favored traditional retail trade when it came to grocery shopping.
Show more
Release date
October 2016
Region
Germany
Survey time period
Summer 2016
Number of respondents
1,033 respondents
Age group
18-69 years
Method of interview
Online survey
Supplementary notes
The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
More information
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Online retailers in Germany
Online retailers in Germany

All Information
in one Presentation

Online retailers in Germany

Everything On "Online retailers in Germany " in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Online retailers in Germany "
  • Overview
The most important statistics
  • Benchmark
  • Market overview
  • Revenue of leading online retailers
  • Revenue of leading online retailers by segment
  • Payment process
  • Forecasts
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics on the topic
Topics
About Statista
Learn more about how Statista can support your business.
Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News
News