Shopping behavior: online versus traditional retail in Germany 2016, by product group

Would you prefer to buy the following products via online or mail order retail or would you rather buy them in a shop?

Shopping behavior: online versus traditional retail in Germany 2016, by product group This statistic shows the results of a survey on the shopping preferences of consumers regarding online and mail order retail compared to traditional retail in Germany in 2016, broken down by product group. During the survey period it was found that 93.2 percent of German consumers favored traditional retail trade when it came to grocery shopping.
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Would you prefer to buy the following products via online or mail order retail or would you rather buy them in a shop?

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Online and mail order retailTraditional retail
Books61.6%38.4%
Consumer electronics, media, video and audio recordings59.2%40.8%
Telecommunications, mobile phones and accessories58.4%41.6%
Computers and accessories57.3%42.7%
Gift vouchers of various retailers53.6%46.4%
Toys45.1%54.9%
Clothing, textiles, shoes42%58%
Pharmaceuticals32.1%67.9%
Jewellery and watches29.5%70.5%
Furniture and decoration21.4%78.6%
DIY and home improvement, garden accessories and flowers15.4%84.6%
Groceries6.8%93.2%
Online and mail order retailTraditional retail
Books61.6%38.4%
Consumer electronics, media, video and audio recordings59.2%40.8%
Telecommunications, mobile phones and accessories58.4%41.6%
Computers and accessories57.3%42.7%
Gift vouchers of various retailers53.6%46.4%
Toys45.1%54.9%
Clothing, textiles, shoes42%58%
Pharmaceuticals32.1%67.9%
Jewellery and watches29.5%70.5%
Furniture and decoration21.4%78.6%
DIY and home improvement, garden accessories and flowers15.4%84.6%
Groceries6.8%93.2%
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This statistic shows the results of a survey on the shopping preferences of consumers regarding online and mail order retail compared to traditional retail in Germany in 2016, broken down by product group. During the survey period it was found that 93.2 percent of German consumers favored traditional retail trade when it came to grocery shopping.
Show more
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