Age and gender distribution of mobile shoppers in Germany 2013-2016

Demographic data on smartphone usage for mobile shopping in Germany from 2013 to 2016

by Statista Research Department, last edited May 30, 2016
Age and gender distribution of mobile shoppers in Germany 2013-2016 This statistic shows the results of a survey on the age and gender distribution of mobile shoppers in Germany from 2013 to 2016. In 2016, roughly 84 percent of smartphone owners aged between 18 and 39 years stated that they had used their smartphone to make a purchase online.
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Demographic data on smartphone usage for mobile shopping in Germany from 2013 to 2016

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2013201420152016
Total39.5%57.4%64.3%68.6%
Men43%58.6%67.4%69.9%
Women35.9%56.2%61.3%67.2%
18 to 39 years55.6%73.9%80%83.7%
40 years and older29.4%47.6%53.9%59%
2013201420152016
Total39.5%57.4%64.3%68.6%
Men43%58.6%67.4%69.9%
Women35.9%56.2%61.3%67.2%
18 to 39 years55.6%73.9%80%83.7%
40 years and older29.4%47.6%53.9%59%
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by Statista Research Department, last edited May 30, 2016
This statistic shows the results of a survey on the age and gender distribution of mobile shoppers in Germany from 2013 to 2016. In 2016, roughly 84 percent of smartphone owners aged between 18 and 39 years stated that they had used their smartphone to make a purchase online.
Show more
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