This statistic shows the economic cost of ad blocking usage in the United States from 2016 to 2020. The source estimated the loss of revenue due to ad blocking to increase from roughly 3.89 billion U.S. dollars in 2016 to 12.12 billion in 2020.
Cost of ad blocking in the United States from 2016 to 2020
(in million U.S. dollars)
Characteristic
Ad blocking cost in million U.S dollars
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Forbes. (May 17, 2017). Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars) [Graph]. In Statista. Retrieved September 10, 2024, from https://www.statista.com/statistics/454473/ad-blocking-cost-usa/
Forbes. "Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars)." Chart. May 17, 2017. Statista. Accessed September 10, 2024. https://www.statista.com/statistics/454473/ad-blocking-cost-usa/
Forbes. (2017). Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 10, 2024. https://www.statista.com/statistics/454473/ad-blocking-cost-usa/
Forbes. "Cost of Ad Blocking in The United States from 2016 to 2020 (in Million U.S. Dollars)." Statista, Statista Inc., 17 May 2017, https://www.statista.com/statistics/454473/ad-blocking-cost-usa/
Forbes, Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/454473/ad-blocking-cost-usa/ (last visited September 10, 2024)
Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars) [Graph], Forbes, May 17, 2017. [Online]. Available: https://www.statista.com/statistics/454473/ad-blocking-cost-usa/
