Attitude towards online and over-the-counter retail in Germany 2016, by age group

Do you rather buy products via (online) mail order or do you prefer traditional retail trade?

Attitude towards online and over-the-counter retail in Germany 2016, by age group This statistic shows the results of a survey on the shopping behavior of German consumers in 2016, broken down by age group. Consumers were asked whether they rather purchased products online and via mail order or if they preferred traditional over-the-counter retail. During the survey period it was found that 60.6 percent of respondents aged between 18 and 29 years stated that they preferred in-store retail trade.
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Do you rather buy products via (online) mail order or do you prefer traditional retail trade?

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Online and mail order retailTraditional retail trade
18 to 29 years39.4%60.6%
30 to 39 years45.9%54.1%
40 to 49 years42.8%57.2%
50 to 59 years38.1%61.9%
60 to 69 years33.3%66.7%
Online and mail order retailTraditional retail trade
18 to 29 years39.4%60.6%
30 to 39 years45.9%54.1%
40 to 49 years42.8%57.2%
50 to 59 years38.1%61.9%
60 to 69 years33.3%66.7%
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This statistic shows the results of a survey on the shopping behavior of German consumers in 2016, broken down by age group. Consumers were asked whether they rather purchased products online and via mail order or if they preferred traditional over-the-counter retail. During the survey period it was found that 60.6 percent of respondents aged between 18 and 29 years stated that they preferred in-store retail trade.
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