Attitude towards online and over-the-counter retail in Germany 2016, by age group

This statistic shows the results of a survey on the shopping behavior of German consumers in 2016, broken down by age group. Consumers were asked whether they rather purchased products online and via mail order or if they preferred traditional over-the-counter retail. During the survey period it was found that 60.6 percent of respondents aged between 18 and 29 years stated that they preferred in-store retail trade.

Do you rather buy products via (online) mail order or do you prefer traditional retail trade?

Online and mail order retailTraditional retail trade
18 to 29 years39.4%60.6%
30 to 39 years45.9%54.1%
40 to 49 years42.8%57.2%
50 to 59 years38.1%61.9%
60 to 69 years33.3%66.7%
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Release date

October 2016



Survey time period

Summer 2016

Number of respondents

1,033 respondents

Age group

18-69 years

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.

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Statistics on "E-commerce in Germany"

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