Do you prefer to buy products online and via mail order or do you prefer traditional retail trade?

Buyer preference for online or traditional retail trade in Germany 2016, by gender This statistic shows the results of a survey on the shopping behavior of men and women in Germany in summer 2016. When asked if they preferred online and mail order or traditional retail trade options, 37.3 percent of women stated that they preferred to shop for products online or via mail order.
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Online and mail order retailTraditional retail trade
Men43%57%
Women37.3%62.7%
Online and mail order retailTraditional retail trade
Men43%57%
Women37.3%62.7%

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Description Source More information
This statistic shows the results of a survey on the shopping behavior of men and women in Germany in summer 2016. When asked if they preferred online and mail order or traditional retail trade options, 37.3 percent of women stated that they preferred to shop for products online or via mail order.
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Release date
October 2016
Region
Germany
Survey time period
Summer 2016
Age group
18-69 years
Method of interview
Online survey
Supplementary notes
The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

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