Do you prefer to buy products online and via mail order or do you prefer traditional retail trade?
Buyer preference for online or traditional retail trade in Germany 2016, by gender
This statistic shows the results of a survey on the shopping behavior of men and women in Germany in summer 2016. When asked if they preferred online and mail order or traditional retail trade options, 37.3 percent of women stated that they preferred to shop for products online or via mail order.
Do you prefer to buy products online and via mail order or do you prefer traditional retail trade?
Online and mail order retailTraditional retail trade
Men43%57%
Women37.3%62.7%
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Buyer preference for online or traditional retail trade in Germany 2016, by gender
This statistic shows the results of a survey on the shopping behavior of men and women in Germany in summer 2016. When asked if they preferred online and mail order or traditional retail trade options, 37.3 percent of women stated that they preferred to shop for products online or via mail order.
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