Product types researched in-store before purchasing them online in Sweden in 2016

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Description Source More information
This survey displays the product types researched in-store before purchasing them online in Sweden in 2016. During the survey it was found that the consumer behavior of researching products in-store prior to the online purchase was most common when shopping for clothing or footwear, with 45 percent of individuals reporting such shopping behavior.
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Release date
March 2017
Survey time period
February 2016 to January 2017
Number of respondents
Age group
18-79 years
Special properties
12 monthly surveys*
Method of interview
Online panel
Supplementary notes
* This statistic shows the results for the December survey.

Original survey question: "What type of products have you checked in-store in the past month and later bought online?" / "Vilken/vilka varor har du den senaste månaden först tittat på /provat i butik för att sedan köpa på internet?"

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