In 2023, European digital advertising market grew by 11.1 percent. This value uses 2023 exchange rate to capture growth rates as reported by local markets. When adjusted to the Harmonised Index of Consumer Prices (HICP), the growth rate stood at 3.8 percent.
Change in digital advertising spending in Europe from 2007 to 2023
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IAB Europe. (June 12, 2024). Change in digital advertising spending in Europe from 2007 to 2023 [Graph]. In Statista. Retrieved February 08, 2025, from https://www.statista.com/statistics/454972/europe-online-ad-growth/?__sso_cookie_checker=failed
IAB Europe. "Change in digital advertising spending in Europe from 2007 to 2023." Chart. June 12, 2024. Statista. Accessed February 08, 2025. https://www.statista.com/statistics/454972/europe-online-ad-growth/?__sso_cookie_checker=failed
IAB Europe. (2024). Change in digital advertising spending in Europe from 2007 to 2023. Statista. Statista Inc.. Accessed: February 08, 2025. https://www.statista.com/statistics/454972/europe-online-ad-growth/?__sso_cookie_checker=failed
IAB Europe. "Change in Digital Advertising Spending in Europe from 2007 to 2023." Statista, Statista Inc., 12 Jun 2024, https://www.statista.com/statistics/454972/europe-online-ad-growth/?__sso_cookie_checker=failed
IAB Europe, Change in digital advertising spending in Europe from 2007 to 2023 Statista, https://www.statista.com/statistics/454972/europe-online-ad-growth/?__sso_cookie_checker=failed (last visited February 08, 2025)
Change in digital advertising spending in Europe from 2007 to 2023 [Graph], IAB Europe, June 12, 2024. [Online]. Available: https://www.statista.com/statistics/454972/europe-online-ad-growth/?__sso_cookie_checker=failed