The statistic presents data on online and total advertising spending growth year-on-year in Europe in 2016, by region. The digital advertising market in Europe grew by 12.3 percent in 2016.
Online advertising growth compared to overall advertising market growth in Europe in 2016, by region
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Growth of digital display ad spending in Europe 2012-2022
- Premium Statistic Digital advertising growth rate in Turkey 2014-2022
- Premium Statistic Digital ad spend growth in Europe 2010-2022
- Premium Statistic Growth of online classifieds, directories & affiliate ad spend in Europe 2012-2022
- Premium Statistic Advertising expenditure in Finland 2012-2022, by medium
- Premium Statistic Online advertising spending in Finland 2012-2022
- Premium Statistic Advertising spending change in Finland 2022, by medium
- Premium Statistic Argentina: digital ad spend growth 2017-2022
- Premium Statistic Gross advertising volume of popular online advertising formats in Germany 2021-2022
- Premium Statistic Digital display advertising expenditure in Finland 2008-2015
About the region
9
- Premium Statistic Ad spend in selected markets in Europe as a share of the global ad expenditure 2024
- Premium Statistic Digital ad spend growth in Europe 2022, by player
- Premium Statistic Digital advertising spending per capita in Europe 2021, by country
- Premium Statistic Fastest growing digital video ad markets in Europe 2022
- Premium Statistic Advertising spending in Europe 2022-2026, by market
- Premium Statistic Display ad spend in Europe 2013-2022
- Premium Statistic Digital ad spending in Europe 2022, by format
- Premium Statistic Video share of display ad spend in Europe 2022, by country
- Premium Statistic Advertising spending in Western Europe 2000-2024
Selected statistics
1
Other regions
10
- Premium Statistic Annual growth of total retail sales in China 2012-2022
- Premium Statistic Movie advertising spending in Finland 2012-2022
- Premium Statistic Distribution of advertising spending in Sweden 2022, by medium
- Premium Statistic Monthly freight load factor change in the aviation industry by region 2020-2021
- Premium Statistic Advertising expenditure growth MENA 2018-2020 by category
- Premium Statistic Total advertising expenditure growth Egypt 2018-2020
- Premium Statistic Total advertising expenditure growth Lebanon 2018-2020
- Premium Statistic Weekly ecommerce activities in Poland 2023
- Premium Statistic TV ad spend change rate in India 2014-2020
- Premium Statistic Internet advertising spending in North America 2000-2024
Related statistics
10
- Premium Statistic Advertising and marketing communications spending in Sweden 2019, by activity
- Premium Statistic Distribution of ad and marketing communications spending in Sweden 2019, by activity
- Premium Statistic Radio advertising expenditure in Austria 2012-2022
- Premium Statistic Online display ad spend growth in the UK 2020-2023
- Premium Statistic Digital ad spend in Germany 2023, by device
- Premium Statistic Digital ad spend growth in Sweden 2021-2022
- Premium Statistic Online ad spend in Norway 2017-2022, by type
- Premium Statistic Cinema advertising revenue in the United Kingdom (UK) 2012-2027
- Premium Statistic AdTech: number of M&A deals worldwide 2020-2022
- Premium Statistic Online advertising revenue in Denmark 2009-2020
Further related statistics
10
- Change in number of visitors from Mexico to the U.S. 2018-2024
- Iron ore prices 2000-2022
- Secondhand goods: Sales volume percentage change in Great Britain (UK) 2013-2023
- Global annual growth in nuclear energy consumption 2022, by country
- Mail order retail: Sales volume percentage change in Great Britain (UK) 2011-2020
- Women's home magazines ranked by circulation change in the UK 2019
- Alcohol and tobacco sales volume percentage increase in Great Britain (UK) 2011-2019
- Online advertising of companies in China 2016
- Store number growth of the leading 100 retailers in China 2010-2012, by city tier
- Profit margin of supermarket and hypermarket companies in China 2011-2012, by origin
Further Content: You might find this interesting as well
Statistics
- Change in number of visitors from Mexico to the U.S. 2018-2024
- Iron ore prices 2000-2022
- Secondhand goods: Sales volume percentage change in Great Britain (UK) 2013-2023
- Global annual growth in nuclear energy consumption 2022, by country
- Mail order retail: Sales volume percentage change in Great Britain (UK) 2011-2020
- Women's home magazines ranked by circulation change in the UK 2019
- Alcohol and tobacco sales volume percentage increase in Great Britain (UK) 2011-2019
- Online advertising of companies in China 2016
- Store number growth of the leading 100 retailers in China 2010-2012, by city tier
- Profit margin of supermarket and hypermarket companies in China 2011-2012, by origin
IAB Europe. (May 1, 2017). Online advertising growth compared to overall advertising market growth in Europe in 2016, by region [Graph]. In Statista. Retrieved April 24, 2024, from https://www.statista.com/statistics/454977/online-advertising-and-total-advertising-growth-in-europe/
IAB Europe. "Online advertising growth compared to overall advertising market growth in Europe in 2016, by region." Chart. May 1, 2017. Statista. Accessed April 24, 2024. https://www.statista.com/statistics/454977/online-advertising-and-total-advertising-growth-in-europe/
IAB Europe. (2017). Online advertising growth compared to overall advertising market growth in Europe in 2016, by region. Statista. Statista Inc.. Accessed: April 24, 2024. https://www.statista.com/statistics/454977/online-advertising-and-total-advertising-growth-in-europe/
IAB Europe. "Online Advertising Growth Compared to Overall Advertising Market Growth in Europe in 2016, by Region." Statista, Statista Inc., 1 May 2017, https://www.statista.com/statistics/454977/online-advertising-and-total-advertising-growth-in-europe/
IAB Europe, Online advertising growth compared to overall advertising market growth in Europe in 2016, by region Statista, https://www.statista.com/statistics/454977/online-advertising-and-total-advertising-growth-in-europe/ (last visited April 24, 2024)
Online advertising growth compared to overall advertising market growth in Europe in 2016, by region [Graph], IAB Europe, May 1, 2017. [Online]. Available: https://www.statista.com/statistics/454977/online-advertising-and-total-advertising-growth-in-europe/