Growth of search ad spend in Europe 2012-2023

Published by Statista Research Department, Jun 20, 2024
In 2023, spending on search advertising in Europe increased 10.1 percent. To compare, digital display ad spend grew 12.7 percent and spending on digital classifieds and directories advertising increased six percent.

Change in search advertising spending in Europe from 2012 to 2023

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Release date

June 2024

Region

Europe

Survey time period

2012 to 2023

Supplementary notes

Data for the timeline which includes Russia and Belarus was retrieved from an earlier publication.

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Topics

Online search market in EuropeGoogleGoogle, Amazon, Meta, Apple, and Microsoft (GAMAM)Google in the United Kingdom (UK)Online search market worldwide
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