In 2022, spending on search advertising in Europe increased 10.7 percent. To compare, digital display ad spend grew 9.5 percent and spending on digital classifieds, directories, and affiliate advertising increased 6.1 percent.
Change in search advertising spending in Europe from 2012 to 2022
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Other statistics that may interest you Digital advertising in Europe
Overview
7
- Premium Statistic Global spending on internet advertising 2000-2024, by region
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
- Premium Statistic Fastest growing digital ad markets worldwide 2023
- Premium Statistic Growth of digital media budgets worldwide 2024, by format
- Premium Statistic Expected cuts in ad spend among selected global brands by region 2023
- Premium Statistic Digital marketing spending growth in Europe 2023
- Premium Statistic Digital advertising revenue in selected regions and countries in Europe 2022
Formats
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- Premium Statistic Leading digital ad formats in EMEA 2022
- Premium Statistic Digital ad spending in Europe 2022, by format
- Premium Statistic Display ad spend in Europe 2013-2022
- Premium Statistic Video ad spend in Europe 2021-2022
- Premium Statistic Search ad spend in Europe 2013-2022
- Premium Statistic Digital audio ad spend in Europe 2019-2022
- Premium Statistic Podcast ad spending in Europe 2018-2023
- Premium Statistic Mobile ad spending of the digital advertising industry in Europe 2018-2028
Social media
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- Premium Statistic Social media ad spend in Europe 2016-2022
- Premium Statistic Social media ad spend in Europe 2019-2022, by format
- Premium Statistic Social media ad spend growth in Europe 2017-2022
- Premium Statistic Salaries of social media marketers in Europe 2023
- Premium Statistic Social media users in Europe 2020-2029
- Premium Statistic Average daily social media use in selected European countries 2023
Programmatic
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- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2023
- Premium Statistic Drivers of investment in programmatic advertising in Europe 2023
- Premium Statistic Barriers to programmatic ad investment in Europe 2023
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
Marketer insights
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- Premium Statistic Digital marketing priorities in EMEA 2022
- Premium Statistic Share of digital in marketing budgets in EMEA 2022
- Premium Statistic Digital marketing metrics used in EMEA 2022
- Premium Statistic Digital consumer behaviors important for marketing in EMEA 2022
- Premium Statistic Digital marketing growth barriers priorities in EMEA 2022
- Premium Statistic Willingness to pay for quality ad inventory in Europe 2022
- Premium Statistic Leading digital advertising concerns of marketers in Europe 2022
- Premium Statistic Type of data used to personalize B2B digital experience in Europe 2022
Further related statistics
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- Increase in the market volume of search engine advertising in China 2018-2015
- Paid search spend growth of Google in Europe Q4 2014-Q4 2015
- Distribution of paid search ad spend in Europe Q4 2014-Q4 2015, by search engine
- Yahoo and Bing's hare of paid search ad spend in Europe Q4 2014-Q4 2015
- Paid search click-through-rate growth in Europe Q4 2014-Q4 2015
- Search engine advertising - effectiveness in Q1 2013, by region
- Apple search ads TTR worldwide in 2018, by category
- Search engine marketing spending in Peru 2021-2023
- Google search ad revenue in the U.S. 2019-2024
- Growth of online advertising in Europe 2019, by format and device
- Median Apple search ads TTR worldwide in 2018, by result position
- Search ad spend in Ireland 2018-2022
- Digital ad spend growth in Europe 2022, by player
- Search advertising expenditure growth Thailand 2019-2021
Further Content: You might find this interesting as well
Statistics
- Increase in the market volume of search engine advertising in China 2018-2015
- Paid search spend growth of Google in Europe Q4 2014-Q4 2015
- Distribution of paid search ad spend in Europe Q4 2014-Q4 2015, by search engine
- Yahoo and Bing's hare of paid search ad spend in Europe Q4 2014-Q4 2015
- Paid search click-through-rate growth in Europe Q4 2014-Q4 2015
- Search engine advertising - effectiveness in Q1 2013, by region
- Apple search ads TTR worldwide in 2018, by category
- Search engine marketing spending in Peru 2021-2023
- Google search ad revenue in the U.S. 2019-2024
- Growth of online advertising in Europe 2019, by format and device
- Median Apple search ads TTR worldwide in 2018, by result position
- Search ad spend in Ireland 2018-2022
- Digital ad spend growth in Europe 2022, by player
- Search advertising expenditure growth Thailand 2019-2021
IAB Europe. (May 25, 2023). Change in search advertising spending in Europe from 2012 to 2022 [Graph]. In Statista. Retrieved March 29, 2024, from https://www.statista.com/statistics/455000/europe-online-paid-search-ad-growth/
IAB Europe. "Change in search advertising spending in Europe from 2012 to 2022." Chart. May 25, 2023. Statista. Accessed March 29, 2024. https://www.statista.com/statistics/455000/europe-online-paid-search-ad-growth/
IAB Europe. (2023). Change in search advertising spending in Europe from 2012 to 2022. Statista. Statista Inc.. Accessed: March 29, 2024. https://www.statista.com/statistics/455000/europe-online-paid-search-ad-growth/
IAB Europe. "Change in Search Advertising Spending in Europe from 2012 to 2022." Statista, Statista Inc., 25 May 2023, https://www.statista.com/statistics/455000/europe-online-paid-search-ad-growth/
IAB Europe, Change in search advertising spending in Europe from 2012 to 2022 Statista, https://www.statista.com/statistics/455000/europe-online-paid-search-ad-growth/ (last visited March 29, 2024)
Change in search advertising spending in Europe from 2012 to 2022 [Graph], IAB Europe, May 25, 2023. [Online]. Available: https://www.statista.com/statistics/455000/europe-online-paid-search-ad-growth/