The timeline presents data on the distribution of online advertising spending by format in Europe from 2006 to 2018. In 2018, spending for online paid search advertising accounted for 45.3 percent of total spending.
Distribution of online advertising expenditure in Europe from 2006 to 2018, by format
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IAB Europe. (June 4, 2019). Distribution of online advertising expenditure in Europe from 2006 to 2018, by format [Graph]. In Statista. Retrieved January 23, 2020, from https://www.statista.com/statistics/455001/europe-distribution-online-ad-spend-by-format/
IAB Europe. "Distribution of online advertising expenditure in Europe from 2006 to 2018, by format." Chart. June 4, 2019. Statista. Accessed January 23, 2020. https://www.statista.com/statistics/455001/europe-distribution-online-ad-spend-by-format/
IAB Europe. (2019). Distribution of online advertising expenditure in Europe from 2006 to 2018, by format. Statista. Statista Inc.. Accessed: January 23, 2020. https://www.statista.com/statistics/455001/europe-distribution-online-ad-spend-by-format/
IAB Europe. "Distribution of Online Advertising Expenditure in Europe from 2006 to 2018, by Format." Statista, Statista Inc., 4 Jun 2019, https://www.statista.com/statistics/455001/europe-distribution-online-ad-spend-by-format/
IAB Europe, Distribution of online advertising expenditure in Europe from 2006 to 2018, by format Statista, https://www.statista.com/statistics/455001/europe-distribution-online-ad-spend-by-format/ (last visited January 23, 2020)
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