European digital ad spend stood at 92 billion euros in 2021.
In 2021, display was the largest digital ad format in Europe, accounting for 49.6 percent of the ad spend, followed by search with 42.9 percent, and classifieds, directories, affiliate with 7.5 percent. Distribution of digital advertising expenditure in Europe from 2006 to 2021, by format
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Offremedia (@100media_fr). (May 25, 2022). Distribution of digital advertising expenditure in Europe from 2006 to 2021, by format [Graph]. In Statista. Retrieved July 07, 2022, from https://www.statista.com/statistics/455001/europe-distribution-online-ad-spend-by-format/
Offremedia (@100media_fr). "Distribution of digital advertising expenditure in Europe from 2006 to 2021, by format." Chart. May 25, 2022. Statista. Accessed July 07, 2022. https://www.statista.com/statistics/455001/europe-distribution-online-ad-spend-by-format/
Offremedia (@100media_fr). (2022). Distribution of digital advertising expenditure in Europe from 2006 to 2021, by format. Statista. Statista Inc.. Accessed: July 07, 2022. https://www.statista.com/statistics/455001/europe-distribution-online-ad-spend-by-format/
Offremedia (@100media_fr). "Distribution of Digital Advertising Expenditure in Europe from 2006 to 2021, by Format." Statista, Statista Inc., 25 May 2022, https://www.statista.com/statistics/455001/europe-distribution-online-ad-spend-by-format/
Offremedia (@100media_fr), Distribution of digital advertising expenditure in Europe from 2006 to 2021, by format Statista, https://www.statista.com/statistics/455001/europe-distribution-online-ad-spend-by-format/ (last visited July 07, 2022)