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Digital ad spending in Europe 2006-2021, by format

Published by Statista Research Department, May 31, 2022
In 2021, display was the largest digital ad format in Europe, accounting for 49.6 percent of the ad spend, followed by search with 42.9 percent, and classifieds, directories, affiliate with 7.5 percent. European digital ad spend stood at 92 billion euros in 2021.

Distribution of digital advertising expenditure in Europe from 2006 to 2021, by format

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Release date

May 2022

Region

Europe

Survey time period

2006 to 2021

Supplementary notes

* Figures for display for the years 2017 to 2020 calculated by Statista based on data provided by the source.

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