European digital ad spend stood at 86 billion euros in 2022.
In 2022, display was the largest digital ad format in Europe, accounting for 49.9 percent of the ad spend, followed by search with 43.5 percent, and classifieds, directories, affiliate with 6.6 percent. Distribution of digital advertising expenditure in Europe in 2022, by format
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Other statistics that may interest you Digital advertising in the United Kingdom (UK)
Overview of the European market
6
- Premium Statistic Digital advertising spending worldwide 2021-2026
- Premium Statistic Digital advertising spending in Europe 2006-2022
- Premium Statistic Digital ad spending in Europe 2022, by format
- Premium Statistic Programmatic ad spend in Europe 2016-2022, by marketplace type
- Premium Statistic Mobile revenue share of digital advertising in Europe 2019-2028
- Premium Statistic Largest digital advertising markets in Europe 2022
Overview of the UK market
6
- Premium Statistic Digital publisher revenue in the UK 2019-2023
- Premium Statistic Digital advertising spending in the UK 2008-2022
- Premium Statistic Digital ad spend growth in the UK 2020-2022
- Premium Statistic Advertising inflation in the UK 2023, by medium
- Premium Statistic Revenue of digital advertising agencies in the UK 2012-2022
- Premium Statistic Number of digital advertising agencies in the UK 2012-2022
Formats
5
- Premium Statistic Online ad spend in the UK 2022, by type
- Premium Statistic Digital ad spend growth in the United Kingdom (UK) 2021-2023, by format
- Premium Statistic Nonprofit digital ad spend in North America & the UK 2022, by format
- Premium Statistic Leading B2C marketing channels in the UK 2022
- Premium Statistic B2C marketing channels with highest growth potential in the UK 2022
Mobile
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- Premium Statistic Mobile advertising spending in the UK 2021-2025
- Premium Statistic Growth of mobile ad spend in the UK 2021-2025
- Premium Statistic Mobile share of digital ad spend in the UK 2008-2022
- Premium Statistic Share of mobile in marketing budgets in the UK 2023
- Premium Statistic Contribution of mobile marketing to companies' performance in the UK 2022
- Premium Statistic Share of marketers increasing Android or iOS spend in the U.S. and UK 2022
Consumer insights
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- Premium Statistic Ad spend vs. media time gap in the UK 2022
- Premium Statistic Consumer trust in advertising in the UK 2022, by media
- Premium Statistic Attitudes towards online advertising in the UK 2023
- Premium Statistic Digital advertising touchpoints in the UK 2023
- Premium Statistic Attitudes to personalized advertising in the U.K. 2022
- Premium Statistic Complaints about digital advertising in the UK 2022, by ad location
- Premium Statistic Preference towards brands not using consumer data in advertising in the UK 2023
- Premium Statistic Support for cookieless advertising among consumers in the UK 2023
Spotlight: Deprecation of third-party cookies
5
- Premium Statistic Reliance on third-party cookies among advertisers in the UK 2022
- Premium Statistic Digital ad challenges after 3rd-party cookie deprecation in the UK 2022
- Premium Statistic Impact of third-party cookie deprecation on businesses in the UK 2022
- Premium Statistic Share of brands preparing for third-party cookie deprecation in the UK 2022
- Premium Statistic Solutions to the loss of 3rd-party cookies in the UK 2022
Further related statistics
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- Digital advertising spending in Ukraine 2021-2023, by format
- Digital ad spend in Finland 2022, by format
- Digital share of advertising spending in Poland 2008-2015
- Digital advertising expenditure in Russia 2022, by segment
- Digital share of advertising spending in Russia 2008-2015
- Digital advertising expenditure in France 2008-2015, by medium
- Digital share of ad spend in France 2019-2023
- RTB digital display ad spending in Russia 2014-2018
- Online display ad spend growth in the UK 2020-2023
- Digital ad spend growth in Sweden 2022, by format
- Total premium display ad sales in France 2012-2018
- Largest digital classifieds, directories & affiliate ad markets in Europe 2022
- Digital video advertising spending in Chile 2018-2022
Further Content: You might find this interesting as well
Statistics
- Digital advertising spending in Ukraine 2021-2023, by format
- Digital ad spend in Finland 2022, by format
- Digital share of advertising spending in Poland 2008-2015
- Digital advertising expenditure in Russia 2022, by segment
- Digital share of advertising spending in Russia 2008-2015
- Digital advertising expenditure in France 2008-2015, by medium
- Digital share of ad spend in France 2019-2023
- RTB digital display ad spending in Russia 2014-2018
- Online display ad spend growth in the UK 2020-2023
- Digital ad spend growth in Sweden 2022, by format
- Total premium display ad sales in France 2012-2018
- Largest digital classifieds, directories & affiliate ad markets in Europe 2022
- Digital video advertising spending in Chile 2018-2022
IAB Europe. (May 25, 2023). Distribution of digital advertising expenditure in Europe in 2022, by format [Graph]. In Statista. Retrieved December 05, 2023, from https://www.statista.com/statistics/455001/europe-distribution-online-ad-spend-by-format/
IAB Europe. "Distribution of digital advertising expenditure in Europe in 2022, by format." Chart. May 25, 2023. Statista. Accessed December 05, 2023. https://www.statista.com/statistics/455001/europe-distribution-online-ad-spend-by-format/
IAB Europe. (2023). Distribution of digital advertising expenditure in Europe in 2022, by format. Statista. Statista Inc.. Accessed: December 05, 2023. https://www.statista.com/statistics/455001/europe-distribution-online-ad-spend-by-format/
IAB Europe. "Distribution of Digital Advertising Expenditure in Europe in 2022, by Format." Statista, Statista Inc., 25 May 2023, https://www.statista.com/statistics/455001/europe-distribution-online-ad-spend-by-format/
IAB Europe, Distribution of digital advertising expenditure in Europe in 2022, by format Statista, https://www.statista.com/statistics/455001/europe-distribution-online-ad-spend-by-format/ (last visited December 05, 2023)
Distribution of digital advertising expenditure in Europe in 2022, by format [Graph], IAB Europe, May 25, 2023. [Online]. Available: https://www.statista.com/statistics/455001/europe-distribution-online-ad-spend-by-format/