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Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)

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Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device The graph presents the digital video advertising revenue in the United States from 2017 to 2023, broken down by device. The mobile video ad revenue in the U.S. is expected to grow from 4.52 billion U.S. dollars in 2017 to 8.67 billion in 2023. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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The graph presents the digital video advertising revenue in the United States from 2017 to 2023, broken down by device. The mobile video ad revenue in the U.S. is expected to grow from 4.52 billion U.S. dollars in 2017 to 8.67 billion in 2023. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Release date
November 2018
Region
United States
Survey time period
2017 to 2018
Supplementary notes
* Estimate.
Video advertising is a fast-growing, due to the vast amount of professional or editorial video content that can be found on the Internet today. This is comprised of in-stream video advertising (pre-rolls, mid-rolls, post-rolls) and in-page videos displayed on a website accessed via desktop PCs or shown on mobile-enabled websites or apps (includes YouTube). All figures refer to net values.
Further information on methodology can be found here.
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