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Digital Market Outlook: digital advertising revenue in the UK 2016-2022, by format

Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by format (in million U.S. dollars)

Digital Market Outlook: digital advertising revenue in the UK 2016-2022, by format The graph presents the digital advertising revenue in the United Kingdom (UK) in 2016 to 2017, and provides a forecast thereof until 2022, broken down by format. Digital banner ad revenue in the UK is expected to grow from approximately 4.1 billion U.S. dollars in 2018 to 6.2 billion in 2022. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by format (in million U.S. dollars)

BannerVideoSearchSocial mediaClassifieds
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BannerVideoSearchSocial mediaClassifieds
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The graph presents the digital advertising revenue in the United Kingdom (UK) in 2016 to 2017, and provides a forecast thereof until 2022, broken down by format. Digital banner ad revenue in the UK is expected to grow from approximately 4.1 billion U.S. dollars in 2018 to 6.2 billion in 2022. An overview of all Digital Markets can be found here. Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the “Digital Economy”, including various digital goods and services. Alongside revenue forecasts for 50 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets.
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Release date
March 2018
Region
United Kingdom
Survey time period
2016 and 2017
Supplementary notes
* Estimate.
Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes web banners, video pre- or mid-rolls, search advertising as well as online classifieds and advertisements in social networks e.g.Facebook. Revenue is generated by publishers, advertising agencies, affiliate networks and other participants of the value chain that design, place and track digital ads provided by an advertiser. Usually the Digital Advertising market is segmented into Desktop and Mobile Advertising depending on the delivery method. The market definition excludes e-mail marketing and audio ads. All figures refer to net values.
Further information on methodology can be found here.
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