Leading payment methods for online shopping in Denmark 2019

Debit or credit card was the most popular online shopping payment method in Denmark in 2019, used by 72 percent of the respondents. Next in the list came mobile payment, such as MobilePay, used by over 14 percent of respondents. Around five percent of Danes used PayPal, nearly four percent used online banking, and another two percent used invoices. Regarding the preferred payment cards, Dankort and Visa/Dankort seemed to be most popular among the participants. Both were used by over 60 percent of survey participants as of 2019.

 Online shopping in Denmark

      62 percent of people in Denmark shopped online in 2018 and came third on the list of Nordic countries after Sweden and Norway. In 2019 over 1.2 thousand Danes were asked how often they shopped online in the past month and 27 percent of them said they did it a few times a month. In contrast, five percent of the respondents admitted to be shopping online a few times a week.

Why online shopping?

      A survey conducted in 2018 found that the categories which Danish people were most keen on purchasing online were clothing and footwear, which were both bought by 38 percent of the respondents. Next on the list were home electronics, purchased by 26 percent of the Danes interviewed. When people were asked why they shopped online that year, over 21 percent of them answered that the product was cheaper online than in the store. In addition, around 17 percent of the respondents said the product could only be found online.

Most popular online shopping payment methods in Denmark as of May 2019

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Release date

August 2019



Survey time period

May 2019

Number of respondents

1,219 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Hvordan betalte du for dit seneste køb på internettet?"

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Statistics on "E-commerce in Denmark"

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