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Leading payment methods for online shopping in Denmark 2020

Debit or credit card was the most popular online shopping payment method in Denmark in 2020, used by 65 percent of the respondents. Next in the ranking came in mobile payment, such as MobilePay, used by 11 percent of respondents. Around five percent of Danes used PayPal, nearly four percent used online banking, and another two percent used invoices. Regarding the preferred payment cards, Dankort and Visa/Dankort seemed to be most popular among the participants. Both were used by around 60 percent of survey participants as of 2020.

 Online shopping in Denmark

      62 percent of people in Denmark shopped online in 2019 and the country came third on the list of Nordic countries after Sweden and Norway. In 2020 Danes were asked how often they shopped online in the past month and nearly one third of them said they did it a few times a month. In contrast, 15 percent of respondents admitted to be shopping online at least once a week.

Why online shopping?

      A survey conducted in 2019 found that the categories which Danish people were most keen on purchasing online were clothing and footwear. Next on the list were home electronics. When people were asked why they shopped online that year, approximately one out of five of them answered that the product was cheaper online than in the store. The second most common reason was the product available only online.

Most popular online shopping payment methods in Denmark in 2020

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Source

Release date

October 2020

Region

Denmark

Survey time period

Setember 2020

Number of respondents

14,684 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Hvordan betalte du for dit seneste køb på internettet?"

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Statistics on "E-commerce in Denmark"

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