According to the 2020 survey, 54 percent of respondents in Finland had purchased clothing and footwear products online within the past year. The second most popular category for online purchases was home electronics, followed by books and audiobooks.
Most popular products purchased online in Finland in 2020, by number of consumers
(in millions)
Individuals who have made purchases online during the past month
Method of interview
Online panel
Supplementary notes
The source adds the following information:
"The report is based on consumer surveys conducted on a monthly basis in Sweden, Denmark, Norway and Finland from January through June 2019. The total number of respondents surveyed was 43,468."
"Because the results are obtained using an online survey, the findings are representative for the percentage of the population who have access to the Internet. In cases where estimates are presented as applying to the population as a whole, the results have been adjusted to reflect the degree of Internet penetration in the particular market."
This question was phrased by the source as follows: "What types of items have you bought online in the past 30 days?"
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PostNord. (May 30, 2021). Most popular products purchased online in Finland in 2020, by number of consumers (in millions) [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/456341/leading-product-categories-among-online-shoppers-in-finland/?__sso_cookie_checker=failed
PostNord. "Most popular products purchased online in Finland in 2020, by number of consumers (in millions)." Chart. May 30, 2021. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/456341/leading-product-categories-among-online-shoppers-in-finland/?__sso_cookie_checker=failed
PostNord. (2021). Most popular products purchased online in Finland in 2020, by number of consumers (in millions). Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/456341/leading-product-categories-among-online-shoppers-in-finland/?__sso_cookie_checker=failed
PostNord. "Most Popular Products Purchased Online in Finland in 2020, by Number of Consumers (in Millions)." Statista, Statista Inc., 30 May 2021, https://www.statista.com/statistics/456341/leading-product-categories-among-online-shoppers-in-finland/?__sso_cookie_checker=failed
PostNord, Most popular products purchased online in Finland in 2020, by number of consumers (in millions) Statista, https://www.statista.com/statistics/456341/leading-product-categories-among-online-shoppers-in-finland/?__sso_cookie_checker=failed (last visited January 21, 2025)
Most popular products purchased online in Finland in 2020, by number of consumers (in millions) [Graph], PostNord, May 30, 2021. [Online]. Available: https://www.statista.com/statistics/456341/leading-product-categories-among-online-shoppers-in-finland/?__sso_cookie_checker=failed
