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Digital Market Outlook: digital media users in Canada 2016-2022, by category
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Number of digital media users in Canada from 2016 to 2022, by category (in millions)
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Description
Source
More information
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- Release date
- August 2018
- Region
- Canada
- Survey time period
- 2016 to 2018
- Supplementary notes
-
* Estimate.
Digital Media is defined as audiovisual media contents and applications that are distributed directly over the Internet. This includes digital video contents (e.g. movies, series and TV shows), digital music provided as download or internet-stream as well as digital games for different devices and electronically published content such as eBooks, eMagazines or ePaper.
Further information on methodology can be found here.
- Region
- Canada
- Survey time period
- 2016 to 2018
- Supplementary notes
-
* Estimate.
Digital Media is defined as audiovisual media contents and applications that are distributed directly over the Internet. This includes digital video contents (e.g. movies, series and TV shows), digital music provided as download or internet-stream as well as digital games for different devices and electronically published content such as eBooks, eMagazines or ePaper.
Further information on methodology can be found here.




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Everything On "Media in Canada" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
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- Overview
- Value of the entertainment and media market in Canada from 2014 to 2020 (in billion Canadian dollars)Value of the entertainment and media market in Canada 2014-2020
- Compound annual growth rate of the fastest growing media and marketing companies in Canada between 2011 to 2016Fastest growing and marketing companies in Canada 2011-2016
- Share of Canadian population reached daily by different media from 2011 to 2017Media daily reach in Canada from 2011 to 2017, by type of media
- Average time spent per day with major media in Canada from 2011 to 2016, by medium (in minutes)Time spent with media in Canada 2011-2016, by medium
- Media spending in Canada from 2007 to 2019 (in million Canadian dollars)Advertising expenditure in Canada 2007-2019
- Media spending in Canada from 2007 to 2019, by medium (in million Canadian dollars)Advertising spending in Canada 2007-2019, by medium
- Weekly reach of selected media in Canada in 2001 and from 2012 to 2017Reach of selected media in Canada 2001-2017
- Weekly reach of selected media in French Canada in 2001 and from 2012 to 2017Reach of selected media in French Canada 2001-2017
- TV
- Broadcasting and cable TV market revenue in Canada from 2014 to 2017 (in billion U.S. dollars)Market revenue broadcasting and cable TV industry in Canada 2014-2017
- Television industry operating revenue in Canada from 2007 to 2017 (in billion Canadian dollars)Television industry revenue in Canada 2007-2017
- Distribution of commercial television revenues in Canada in 2016, by broadcasterShare of television revenues in Canada 2016, by broadcaster
- Number of television services authorized to broadcast in Canada from 2013 to 2016Number of TV services broadcasting in Canada 2013-2016
- Number of TV households in Canada from 2017 to 2023, by platform (in 1,000s)Number of TV households in Canada 2017-2023, by platform
- Number of households in Canada that cut their TV subscription from 2012 to 2018 (in thousands)Number of TV cord cutter households in Canada 2012-2018
- Average weekly time spent watching television in Canada from 2016/2017 to 2017/18 broadcast year, by age group (in hours)Weekly time spent watching TV in Canada 2016-2018, by age
- Most viewed regularly scheduled network programs in Canada in 2017-2018 season, by number of viewers (in thousands)Most viewed regularly scheduled network programs in Canada 2017-2018
- Radio
- Average daily radio audience in the selected central market areas in Canada from May 2016 to November 2018 (in 1,000s)Canada average daily radio audience 2016-2018
- Radio industry operating revenue in Canada from 2007 to 2017 (in billion Canadian dollars)Radio industry revenue in Canada 2007-2017
- Revenue of largest commercial radio operators in Canada from 2011 to 2016 ( in 1,000 Canadian dollars)Radio operator revenues in Canada 2011-2016
- Radio revenue in Canada from 2009 to 2017, by service (in million Canadian dollars) Radio revenue in Canada 2009-2017, by service
- Distribution of radio and audio services authorized to broadcast in Canada 2016, by typeShare of radio and audio services in Canada 2016, by type
- Number of radio stations in Canada from 2007 to 2017Number of radio stations in Canada 2007-2017
- Weekly number of hours spent listening to radio in Canada from 2012 to 2016Weekly time spent listening to radio in Canada 2012-2016
- Average weekly time spent listening to the radio by adults in Canada from 2015 to 2016, by age group (in hours)Weekly time spent listening to the radio in Canada 2015-2016, by age
- Newspapers
- Forecasted market value of the newspapers industry in Canada from 2013 to 2018 (in million Canadian dollars)Forecasted market value of the newspapers industry in Canada 2013-2018
- Leading daily newspaper ownership groups in Canada from 2010 to 2017, by newspapers publishedCanada leading daily newspaper publishers 2010-2017, by newspapers published
- Newspaper reach in Canada as of February 2018, by formatNewspaper reach in Canada 2018, by format
- Newspaper reach in Canada as of February 2018, by age groupNewspaper reach in Canada 2018, by age
- Newspaper reach in Canada as of February 2018, by age group and formatNewspaper reach in Canada 2018, by age and format
- Weekly reach of newspapers in Canada from 2014 to 2017, by age groupReach of newspapers in Canada 2014-2017, by age
- Weekly reach of newspapers in French Canada from 2014 to 2017, by age groupReach of newspapers in French Canada 2014-2017, by age
- Average weekly time spent reading newspapers by adults in Canada in 2016, by age group an type (in hours)Weekly time spent reading newspapers in Canada 2016, by age and type
- Magazines
- General magazine advertising revenue in Canada from 2003 to 2016 (in million Canadian dollars)Canada: general magazine advertising revenue 2003-2016
- Quarterly revenue from newsstand magazine sales in Canada as of 4th quarter 2016 (in million U.S. dollars)Canada quarterly newsstand magazine sales revenue Q1 2014-Q4 2016
- Quarterly newsstand magazine unit sales in Canada as of 4th quarter 2016 (in million units)Canada quarterly newsstand magazine unit sales Q1 2014-Q4 2016
- Leading types of retailers for magazine purchases among readers and buyers in Canada as of July 2017Canada: most common distribution channels for magazine purchases 2017
- Weekly reach of magazines in Canada from 2014 to 2017, by age groupReach of magazines in Canada 2014-2017, by age
- Weekly reach of magazines in French Canada from 2014 to 2017, by age groupReach of magazines in French Canada 2014-2017, by age
- Leading English-language magazines in Canada as of September 2017, by number of readers (in millions)Leading English-language magazines in Canada 2017, by readership
- Leading French-language magazines in Canada as of September 2017, by number of readers (in millions)Leading French-language magazines in Canada 2017, by readership
- Digital
- Number of digital media users in Canada from 2016 to 2022, by category (in millions)Digital Market Outlook: digital media users in Canada 2016-2022, by category
- Percentage of consumers in Canada who watch TV exclusively online from 2012 to 2016Share of Canadians watching TV exclusively online 2012-2016
- Share of the weekly viewing audience watching free online TV in Canada from 2011 to 2017Share of audience watching free online TV weekly in Canada 2011-2017
- Average weekly viewing hours of internet television in Canada from 2008 to 2016Average weekly internet TV viewing hours in Canada 2008-2016
- Share of population streaming AM/FM radio in Canada from 2009 to 2016, by language groupRadio streaming in Canada 2009-2016, by language
- Penetration rate of satellite radio subscriptions in Canada from 2008 to 2016, by language groupSatellite radio subscriptions reach in Canada 2008-2016, by language
- Share of Canadian adults who read magazines on their mobile device weekly as of September 2016, by age groupWeekly readership of magazines on a mobile device in Canada 2016, by age group
- Share of Canadian adults who read newspapers on their mobile device weekly as of September 2016, by age groupWeekly readership of newspapers on a mobile device in Canada 2016, by age group
- Advertising
- Total media advertising spending in Canada from 2015 to 2022 (in billion U.S. dollars)Media advertising spending in Canada from 2015-2022
- Canadian government spending on advertising in the fiscal year 2017/18, by medium (in million Canadian dollars)Government of Canada: advertising spending 2018, by medium
- Television advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)TV ad spend in Canada 2010-2019
- Out-of-home (OOH) advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)Out-of-home ad spend in Canada 2010-2019
- Internet advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)Internet ad spending in Canada 2010-2019
- Social media advertising revenue in Canada from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: social media ad revenue in Canada 2015-2021, by device
- Share of digital in total media advertising spending in Canada from 2012 to 2020Share of digital in ad spend in Canada 2012-2020
- Penetration rate of advertising on selected traditional and digital media in Canada as of 1st quarter 2016Share of marketers using selected media for advertising in Canada 2016
- Digital share of global media revenue 2015, by medium
- Canada: time spent by Francophones on video 2013, by generation
- Paid media products and services used by Millennials in the U.S. 2015
- Availability of digital products in U.S. libraries 2015
- Canada: time spent by Anglophones on video 2013, by generation
- Opinions on digital media in Colombia 2017
- Opinions on digital media in China 2017
- Number of employees in the digital media industry in India 2013-2022
- Activities of children aged 3-6 who have access to digital media in China 2015
- Canada: daily media consumption of Generation Z 2015
- Opinions on digital media in Nigeria 2017
- Opinions on digital media in Spain 2017
- Opinions on digital media in the U.S. 2018
- Time spent with digital media vs. ad spending in the U.S. 2014
- Spending money on digital media products in the Netherlands 2017
- Digital media - challenges 2016
- Opinions on digital media in the Netherlands 2017
- Publishing activities revenue in Denmark 2010-2022
- Personnel costs of the publishing activities sector in Luxembourg 2008-2016
- Paid content in U.S. print and digital media
- Digital publishing in the U.S. (DMO)
- Online mass media in the U.S.
- Media usage in Finland
- Digital publishing in the United Kingdom
- Media use in the U.S.
- Print media in the U.S.
- Digital publishing in the U.S.
- Media piracy in the U.S. and worldwide
- Children and media in the United Kingdom (UK)
- Digital news in the United Kingdom (UK)
- Minorities in Media in the U.S.
- Digital publishing in Italy
- Media usage in Switzerland
- Media usage in the United Kingdom (UK)
- Compound annual growth rate of the fastest growing media and marketing companies in Canada between 2011 to 2016
- Number of households in Canada that cut their TV subscription from 2012 to 2018 (in thousands)
- Average daily radio audience in the selected central market areas in Canada from May 2016 to November 2018 (in 1,000s)
- Radio revenue in Canada from 2009 to 2017, by service (in million Canadian dollars)
- Distribution of radio and audio services authorized to broadcast in Canada 2016, by type
- Daily newspaper circulation in Canada in 2016, by province (in 1,000s)
- Share of the weekly viewing audience watching free online TV in Canada from 2011 to 2017
- Penetration rate of satellite radio subscriptions in Canada from 2008 to 2016, by language group
- Share of Canadians accessing online audio and video streaming services in 2017, by language group
- Weekly television and video consumption of Francophones in Canada 2013, by generation (in hours)
- Which of the following paid products or services have you used in the past year?
- Weekly television and video consumption of Anglophones in Canada in 2013, by generation (in hours)
- What will be the biggest challenge for the digital media industry in 2016?
- Annual personnel costs of the publishing activities sector in Luxembourg from 2008 to 2016 (in million euros)
- Value of the entertainment and media market in Canada from 2014 to 2020 (in billion Canadian dollars)
- Share of Canadian population reached daily by different media from 2011 to 2017
- Average time spent per day with major media in Canada from 2011 to 2016, by medium (in minutes)
- Media spending in Canada from 2007 to 2019 (in million Canadian dollars)
- Media spending in Canada from 2007 to 2019, by medium (in million Canadian dollars)
- Weekly reach of selected media in Canada in 2001 and from 2012 to 2017
- Weekly reach of selected media in French Canada in 2001 and from 2012 to 2017
- Daily time spent with selected media among adults in Canada in 2nd and 3rd quarters of 2017 (in hours.minutes)
- Share of exposure to selected types of media on a typical day among Canadians as of February 2018
- Broadcasting and cable TV market revenue in Canada from 2014 to 2017 (in billion U.S. dollars)
- Television industry operating revenue in Canada from 2007 to 2017 (in billion Canadian dollars)
- Distribution of commercial television revenues in Canada in 2016, by broadcaster
- Number of television services authorized to broadcast in Canada from 2013 to 2016
- Number of TV households in Canada from 2017 to 2023, by platform (in 1,000s)
- Average weekly time spent watching television in Canada from 2016/2017 to 2017/18 broadcast year, by age group (in hours)
- Most viewed regularly scheduled network programs in Canada in 2017-2018 season, by number of viewers (in thousands)
- Weekly reach of TV in French Canada in 2014, 2015 and 2017, by age group
- Leading TV markets in Canada in 2017/2018 broadcast year, by number of viewers (in 1,000s)
- Radio industry operating revenue in Canada from 2007 to 2017 (in billion Canadian dollars)
- Revenue of largest commercial radio operators in Canada from 2011 to 2016 ( in 1,000 Canadian dollars)
- Number of radio stations in Canada from 2007 to 2017
- Weekly number of hours spent listening to radio in Canada from 2012 to 2016
- Average weekly time spent listening to the radio by adults in Canada from 2015 to 2016, by age group (in hours)
- Weekly time spent listening to selected radio genres in Canada as of fall 2017 (in hours)
- Forecasted market value of the newspapers industry in Canada from 2013 to 2018 (in million Canadian dollars)
- Leading daily newspaper ownership groups in Canada from 2010 to 2017, by newspapers published
- Newspaper reach in Canada as of February 2018, by format
- Newspaper reach in Canada as of February 2018, by age group
- Newspaper reach in Canada as of February 2018, by age group and format
- Weekly reach of newspapers in Canada from 2014 to 2017, by age group
- Weekly reach of newspapers in French Canada from 2014 to 2017, by age group
- Average weekly time spent reading newspapers by adults in Canada in 2016, by age group an type (in hours)
- Average daily time spent per capita with newspapers in Canada from 2010 to 2018 (in minutes)
- General magazine advertising revenue in Canada from 2003 to 2016 (in million Canadian dollars)
- Quarterly revenue from newsstand magazine sales in Canada as of 4th quarter 2016 (in million U.S. dollars)
- Quarterly newsstand magazine unit sales in Canada as of 4th quarter 2016 (in million units)
- Leading types of retailers for magazine purchases among readers and buyers in Canada as of July 2017
- Weekly reach of magazines in Canada from 2014 to 2017, by age group
- Weekly reach of magazines in French Canada from 2014 to 2017, by age group
- Leading English-language magazines in Canada as of September 2017, by number of readers (in millions)
- Leading French-language magazines in Canada as of September 2017, by number of readers (in millions)
- Number of digital media users in Canada from 2016 to 2022, by category (in millions)
- Percentage of consumers in Canada who watch TV exclusively online from 2012 to 2016
- Average weekly viewing hours of internet television in Canada from 2008 to 2016
- Share of population streaming AM/FM radio in Canada from 2009 to 2016, by language group
- Share of Canadian adults who read magazines on their mobile device weekly as of September 2016, by age group
- Share of Canadian adults who read newspapers on their mobile device weekly as of September 2016, by age group
- Quarterly number of on-demand digital music video streams in Canada from 2015 to 2017 (in millions)
- Quarterly number of on-demand digital music audio streams in Canada from 2015 to 2017, by format (in millions)
- Number of digital music users in Canada from 2016 to 2022, by format (in millions)
- Total media advertising spending in Canada from 2015 to 2022 (in billion U.S. dollars)
- Canadian government spending on advertising in the fiscal year 2017/18, by medium (in million Canadian dollars)
- Television advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)
- Out-of-home (OOH) advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)
- Internet advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)
- Social media advertising revenue in Canada from 2015 to 2021, by device (in million U.S. dollars)
- Share of digital in total media advertising spending in Canada from 2012 to 2020
- Penetration rate of advertising on selected traditional and digital media in Canada as of 1st quarter 2016
- Most noticed ads across print and digital media in Canada as of February 2018, by category
- Digital share of media revenue worldwide in 2015, by medium
- Which of the following describes your library's offerings of the following digital services/products?
- Which of these statements on digital media do you agree with?
- Which of these statements on digital media do you agree with?
- Number of employees in the digital media industry across India from 2013 to 2022 (in 1,000s)
- Popular activities on digital media for children between three and six years in China as of 2015
- Daily consumption of media among Generation Z in Canada in 2015 (in minutes)
- Which of these statements on digital media do you agree with?
- Which of these statements on digital media do you agree with?
- Which of these statements on digital media do you agree with?
- Distribution of time spent with select digital media per day compared to share of ad spending in the United States in 2014
- Which of these digital media products have you spent money on in the past 12 months?
- Which of these statements on digital media do you agree with?
- Publishing activities revenue in Denmark from 2010 to 2022 (in million U.S. dollars)
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