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Types of e-mail marketing used in e-commerce companies in Germany in 2014

This statistic shows the results of a survey among e-commerce companies concerning the usage of various types of e-mail marketing in Germany in 2014. The survey found that 73 of respondents stated that their company used personalized e-mails.

What types of e-mail marketing do you use?

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Release date

January 2014



Survey time period


Number of respondents

82 respondents

Special properties

e-commerce companies

Method of interview

Online survey

Supplementary notes

* The source does not specify the exact survey period.
The source phrased the original German survey question as follows; "Welche der folgenden E-Mail Marketing-Instrumente, die ich Ihnen gleich vorlese, nutzen Sie?"

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Statistics on "E-mail marketing "

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