Usage increase of digital marketing measures in companies in Europe 2014

This statistic shows the results of a survey concerning the usage intensity of digital marketing measures by European marketers in 2014 compared to the previous year. The survey found that 14 percent of responding marketers stated that their company had increased the usage intensity of social marketing much more, while 41 percent of marketers stated that they used it somewhat more.

How much more of each of these marketing activities is your company doing compared to last year?

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Source

Release date

May 2014

Region

Europe

Survey time period

April 11 to 25, 2014

Number of respondents

351 respondents

Special properties

European marketers

Method of interview

Online survey

Supplementary notes

The wording of the question was: "Please review the list of activities below and select how much more or less of each activity your company is doing compared to last year."

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