Social media ad spending worldwide 2017-2026, by device

Published by Statista Research Department, Sep 21, 2023
In 2021, the global social media advertising market was valued at 181.2 billion U.S. dollars. Desktop accounted for roughly 35 billion and mobile for approximately 146 billion. By 2026, the total value of the market is expected to increase to 358 billion U.S. dollars.

Social media advertising spending worldwide from 2017 to 2026, by device (in billion U.S. dollars)

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Release date

March 2022

Region

Worldwide

Supplementary notes

Data provided by Statista Market Outlooks are estimates

Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter or LinkedIn. Ads in social networks can appear as sponsored posts within organic content or besides the newsfeed.

Social Media Advertising does not include ads within online games nor revenues generated from membership subscriptions or premium fees.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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